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Kaayu Rituals Marks Six Months, Expands Preventive Wellness Focus
Kaayu Rituals is a wellness company that uses Ayurvedic ideas in modern products.
It held an event in New Delhi after being active for six months.
Experts discussed how people can care for their health before they become sick.
They talked about topics such as sexual health, fertility, energy and lung health.
These subjects are sometimes difficult for people to discuss openly.
The company announced that it will offer products and conversations in more of these areas.
Speakers also discussed how Ayurveda and modern medicine can work together.
Kaayu Rituals said it wants safety, research and honesty to guide its future work.
Kaayu Rituals marked six months with a wellness event at Shangri-La Eros New Delhi on September 19.
The UK-based Ayurvedic brand discussed preventive healthcare, sexual health, fertility, vitality and everyday wellbeing.
Minister of State Prataprao Ganpatrao Jadhav joined digitally and praised the initiative’s cross-disciplinary approach.
Kaayu Rituals announced expansion into sexual health, fertility, vitality and lung health.
The company said it plans further work in women’s wellness, sexual health and mental health, emphasizing quality, research and responsible product development.
- Who
- Kaayu Rituals, healthcare professionals, wellness experts, industry stakeholders and Minister of State Prataprao Ganpatrao Jadhav.
- What
- A six-month wellness event and the announcement of Kaayu Rituals’ expansion into additional preventive-wellness categories.
- Where
- Shangri-La Eros New Delhi, New Delhi, India; Prataprao Ganpatrao Jadhav participated digitally.
- When
- September 19; the event marked the brand’s first six months.
- Why
- To promote preventive wellness and discuss often-overlooked areas including sexual health, fertility, vitality and lung health.
Key facts
- Brand
- Kaayu Rituals
- Headquarters
- United Kingdom
- Milestone
- Six months of operations
- Event venue
- Shangri-La Eros New Delhi
- New categories
- Sexual health, fertility, vitality and lung health
- Existing portfolio
- Inner wellness supplements, Ayurveda-inspired hair care, skin wellness solutions and herbal tea infusions
- Future areas
- Women’s wellness, sexual health and mental health
Quotes
Preeti Choudhary
Founder and CEO of Kaayu Rituals
“Six months ago, Kaayu Rituals was an idea; today, it is a growing community built around a simple belief that wellness should begin before we become unwell. Our expansion into sexual health and lung health marks an important new chapter for us, but more importantly, it reflects our intent to bring greater awareness, openness and responsibility to areas of everyday health that are often overlooked. We believe Ayurveda, modern medicine and traditional knowledge can contribute to a more holistic”
theprint.in
Sources
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