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Bisleri, National Book Trust Partner on Plastic Recycling
Bisleri and the National Book Trust are working together at a book festival in Lucknow.
They want children to learn about books and caring for the environment.
Children can receive a comic called “Chhota Bheem & Vidya – Big Green Mission.”
The comic teaches why plastic should be sorted and recycled.
A stall shows how old plastic bottles can become new products.
The festival also has books from more than 120 publishers.
It includes talks, cultural activities and programs for children.
Visitors can also use a digital library with more than 3,000 free e-books.
Bisleri International and the National Book Trust, India, partnered at the Gomti Book Festival 2026 in Lucknow.
The Bottles for Change initiative is distributing the comic book “Chhota Bheem & Vidya – Big Green Mission” to children.
The comic explains responsible plastic waste management, recycling and sustainable everyday practices.
A Bisleri stall demonstrates how used plastic bottles can be collected, recycled and upcycled into everyday products.
The nine-day festival features more than 120 publishers, over 200 book stalls and access to more than 3,000 digital books.
- Who
- Bisleri International and the National Book Trust, India, with support from the Ministry of Education, Government of India.
- What
- A partnership promoting reading and responsible plastic recycling through a children’s comic, an educational stall and festival activities.
- Where
- Lucknow, Uttar Pradesh, India.
- When
- September 23, 2026; the Gomti Book Festival is described as a nine-day event.
- Why
- To help children understand plastic waste management, segregation, recycling and sustainable everyday practices.
Key facts
- Initiative
- Bisleri’s Bottles for Change
- Comic distributed
- “Chhota Bheem & Vidya – Big Green Mission”
- Festival duration
- Nine days
- Publishers
- More than 120 publishers from across India
- Book stalls
- More than 200
- Digital library
- Rashtriya e-Pustakalaya offers free access to more than 3,000 e-books
Quotes
Yuvraj Malik
Director of the National Book Trust, India
“Our collaboration with the National Book Trust at the Gomti Book Festival reflects our belief that environmental awareness should start at an early age. Through ‘Chhota Bheem & Vidya – Big Green Mission’, we are using storytelling to make responsible plastic waste management simple, engaging and relatable for children. We hope this initiative encourages young readers to understand the importance of responsible post-consumer plastic disposal and embrace simple everyday actions that can contribute”
theprint.in
“We are delighted to continue our collaboration with Bisleri on plastic awareness. Books have the power to shape how children understand the world around them. Through the Gomti Book Festival and the distribution of ‘Chhota Bheem & Vidya – Big Green Mission’, we hope to make environmental responsibility engaging for children and encourage them to adopt simple practices like plastic segregation and recycling.”
theprint.in
Sources
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