4 hrs ago
Samsung Reports Rapid Growth in India’s AI Appliances Demand
Samsung says people in India are buying more appliances that can connect to the internet and use AI features.
These appliances include products designed to offer greater convenience and save energy.
The company said the number of newly connected appliances grew from 82,000 in 2022 to 732,000 last year.
Samsung also said it had already exceeded last year’s total during the first eight months of this year.
Many of the customers using these products are in their twenties and thirties.
Samsung said 71% of active SmartThings users in India and Southwest Asia are in that age group.
The company is expanding AI features from expensive products to mid-range and entry-level appliances.
It also said more than 95% of the appliances it sells in India are made locally.
Samsung said it has not yet seen a significant global growth change because of geopolitical and economic uncertainty.
Samsung says more than half of its appliances sold in India are now AI-enabled or connected devices.
Newly connected Samsung appliances in the region rose from 82,000 in 2022 to 732,000 last year.
Southwest Asia’s share of Samsung’s global connected-device base increased from 2% in 2022 to 13% in 2026.
Samsung says younger consumers account for much of India’s adoption of AI appliance features.
More than 95% of Samsung appliances sold in India are manufactured domestically, according to the company.
- Who
- Samsung Electronics, through its India and Southwest Asia business, and Indian consumers.
- What
- Samsung reported rapid growth in demand for AI-enabled and connected home appliances in India.
- Where
- India, within Samsung’s Southwest Asia business.
- When
- The figures were published on September 20, 2026; Samsung compared 2022, last year, and the first eight months of this year.
- Why
- The company attributed the growth to higher disposable incomes, younger consumers, convenience-oriented AI features, and rapid technology adoption.
Key facts
- AI appliance share
- More than 50% of Samsung appliances sold in India are now AI-enabled or connected devices.
- Connected appliances in 2022
- 82,000 newly connected Samsung appliances.
- Connected appliances last year
- 732,000 newly connected Samsung appliances.
- Regional share
- Southwest Asia’s share of Samsung’s global connected devices rose from 2% in 2022 to 13% in 2026.
- SmartThings users
- 71% of active users in India and Southwest Asia are in their twenties and thirties, compared with a 48% global average.
- Domestic manufacturing
- More than 95% of Samsung appliances sold in India are manufactured domestically.
- Energy-saving use
- Use of Samsung’s AI energy-saving function in India averages 10% higher than in other countries.
Quotes
Bona Lee
Vice President and Head of Experience Planning and CX Insight Group, DA Business, Samsung Electronics
“In India and Southwest Asia, 71 per cent of active SmartThings users are in their twenties and thirties. The global average is 48 per cent. This is a significant difference that also highlights the fact that Indian consumers are quick adopters of new technology. In India, the average usage of the AI energy-saving function is 10 per cent higher than in other countries.”
thehindubusinessline.com
“In 2022, only 82,000 Samsung appliances were newly connected. But last year, that number had grown to 732,000. That is a nine-fold increase in just three years. As a result, Southwest Asia’s share of Samsung connected devices worldwide has grown from 2 per cent in 2022 to 13 per cent in 2026.”
thehindubusinessline.com
Sources
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