3 weeks ago
Kerala forest body to launch Atma brand tea, coffee
A company called the Kerala Forest Development Corporation grows tea and coffee on its own land in Kerala.
It is putting these drinks in packets under a new brand name called 'Atma'.
People were asked on social media to suggest names for this brand, and 'Atma' was chosen.
The Forest Minister of Kerala helped invite these name ideas.
The company already sold coffee powder before, under a different brand called 'Vanopahar'.
But this is the first time it will sell tea.
The tea is grown on a plantation in a place called Mananthavady.
The coffee comes from plantations in Nelliyampathy, Munnar and Gavi.
People will be able to buy the Atma tea and coffee from next month.
The Kerala Forest Development Corporation (KFDC) will sell tea and coffee from its own plantations under a new brand, 'Atma'.
Forest Minister Shibu Baby John invited name suggestions on social media; 'Atma' was finalised after discussions with experts.
Atma-branded products will be available in the market from next month, according to KFDC Mananthavady Divisional Manager Sajeer K V.
KFDC currently sells products under the 'Vanopahar' brand; this marks its first entry into the tea market.
Atma tea is produced at KFDC's Mananthavady plantation, while coffee comes from plantations in Nelliyampathy, Munnar and Gavi.
- Who
- The Kerala Forest Development Corporation (KFDC), with Forest Minister Shibu Baby John and Divisional Manager Sajeer K V involved in the announcement.
- What
- KFDC will launch tea and coffee under a new brand called 'Atma', sourced from its own plantations.
- Where
- Kerala, India, with tea produced in Mananthavady and coffee from Nelliyampathy, Munnar and Gavi.
- When
- The announcement was made on Sunday, August 9; products will hit the market from next month.
- Why
- The brand was introduced after the Forest Minister invited public name suggestions on social media, with 'Atma' finalised following expert consultations.
Key facts
- New brand name
- Atma
- Products
- Tea and coffee from KFDC's own plantations
- Issuing body
- Kerala Forest Development Corporation (KFDC)
- Current brand
- Vanopahar
- Tea source
- KFDC plantation in Mananthavady
- Coffee sources
- Nelliyampathy, Munnar and Gavi plantations
- Market availability
- From next month
Quotes
Sajeer K V
KFDC Mananthavady Divisional Manager
“Products under the new brand will be available in the market from next month”
theprint.in
Sources
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