3 hrs ago
Congress Rebuilds Telangana Social Media Network Against Opposition
The Congress party is creating a stronger online team.
It wants to share the government’s achievements and respond to messages it considers misinformation.
Coordinators will be appointed in 670 mandals.
Around 2,000 party leaders will receive training and have their online activity reviewed each week.
The party also wants to involve more than 35,000 Booth Level Agents who have smartphones and other devices.
Leaders are being encouraged to use Snapchat and Instagram, especially to reach young people.
Party officials say that many leaders became less active online after Congress came to power.
The party is also studying social media methods used by Andhra Pradesh Chief Minister N. Chandrababu Naidu.
The Congress leadership is rebuilding its social media network to counter alleged misinformation and publicize government achievements.
Mandal coordinators are being appointed across 670 mandals and will receive training on platforms including X.
About 2,000 Congress leaders will have their online activity tracked through weekly reports.
The party plans to use more than 35,000 tech-equipped Booth Level Agents in its social media strategy.
The renewed approach emphasizes Snapchat and Instagram, while requiring senior leaders to promote the party beyond self-promotion.
- Who
- The Indian National Congress, including its state social media team, senior leaders, mandal coordinators and Booth Level Agents.
- What
- The party is rebuilding and monitoring its social media network to counter alleged misinformation, promote government achievements and challenge the BRS.
- Where
- Across the state, with the strategy directed from Hyderabad and implemented through mandal, constituency and district networks.
- When
- The restructuring follows a recent revamp; mandal appointments are planned by the end of the month, with activity continuing ahead of the Assembly polls.
- Why
- To strengthen party communication, reach voters and cadre, counter opposition messaging and reduce leaders’ focus on self-promotion.
Key facts
- Mandal coordinators
- Coordinators are being appointed for 670 mandals.
- Leaders monitored
- About 2,000 leaders will be tracked through weekly social media reports.
- Booth Level Agents
- More than 35,000 BLAs have smartphones and other gadgets.
- Platforms emphasized
- The party is placing increased focus on Snapchat and Instagram, alongside WhatsApp, Facebook and X.
- Training
- Virtual Zoom training is underway, and a day-long orientation camp is planned.
- Political target
- The strategy is particularly aimed at taking on the BRS.
- External example
- Congress leaders are taking cues from Andhra Pradesh Chief Minister N. Chandrababu Naidu’s social media training efforts.
Quotes
A senior Congress leader
Congress leader discussing monitoring of party leaders’ online activity
“Even if these 2,000 leaders reshare or repost short videos of Chief Minister A. Revanth Reddy, they can reach the party cadre at booth level. We have collected data from Sangatan Srujan Abhiyan and created a channel with these leaders. Each week a report will be generated about their online interactions with party posts”
deccanchronicle.com
“Mandal coordinators are being appointed for 670 mandals across the state by this month‑end. They will be trained on Twitter accounts initially and later at Assembly and district level. Simultaneously, social media accounts of most leaders are being activated. Regular training is being conducted virtually on Zoom”
deccanchronicle.com
Sources
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