3 weeks ago

PVR INOX launches Smart Cinemas for affordable Tier III moviegoing

PVR INOX launches Smart Cinemas for affordable Tier III moviegoing
Your next movie outing could cost a lot less. All you need to know about PVR INOX's new strategy · livemint.com

Imagine going to the movies is too expensive for some people.

A big cinema company in India called PVR INOX wants to change that.

They made a new, cheaper kind of movie theater called Smart Cinemas.

These theaters will be in smaller cities called Tier III cities.

The first one will open in a city called Muzaffarpur.

Tickets will cost about 30 to 35 percent less than tickets in big cities.

You will still get great sound and a bright movie screen.

They will also sell snacks and drinks that cost less.

The company hopes many more people can enjoy going to the movies.

They plan to open more of these theaters in many other cities.

Key facts

Company
PVR INOX
New concept
PVR INOX Smart Cinemas
First launch location
Muzaffarpur, Bihar
Launch date
7 August
Ticket price reduction
30-35% lower than metro prices
Metro regular ticket range
₹250-₹500
Expansion model
FOCO (Franchise-Owned, Company-Operated)
Target cities
300 identified cities

Quotes

Ajay Bijli

Managing Director of PVR INOX

“"For nearly three decades, PVR INOX has transformed the way India experiences cinema. With PVR INOX SMART Cinemas, we are building on that legacy by creating a cinema concept designed for India's fastest‑growing Tier III cities."”
livemint.com

Sources

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