1 week ago
Telangana Film Chamber Seeks Review Of Revised Ticket Pricing
The Telangana government changed the rules for ticket prices in some single-screen cinemas.
Certain theatres with specific sound and projection equipment can now charge up to Rs.
300.
The Telangana Film Chamber is worried that this could make it harder for single-screen cinemas to survive.
Many theatres in Hyderabad are air-cooled rather than fully air-conditioned.
Their owners may need to spend about Rs.
1 crore to upgrade their cooling systems.
Exhibitors say they already face high maintenance costs and low earnings.
The chamber wants the government to discuss the changes with film industry groups before putting them into effect.
It has also suggested creating a committee to help make decisions about cinema regulations.
The Telangana government has allowed eligible single-screen theatres to charge up to Rs. 300 per ticket.
The revised pricing applies to theatres with Dolby 7.1 sound and 2K projection under the “Special Theatre” category.
The Telangana State Film Chamber of Commerce says the decision could hurt single-screen theatres and reduce moviegoing.
Exhibitors say many air-cooled theatres lack the infrastructure to qualify for higher rates and face substantial upgrade costs.
The chamber wants G.O. 77 withdrawn or reconsidered after consultation with film industry representatives and government officials.
- Who
- The Telangana State Film Chamber of Commerce, Telangana exhibitors, and the state government are involved.
- What
- The chamber is asking the government to reconsider revised ticket pricing rules for single-screen theatres and withdraw or review G.O. 77.
- Where
- Telangana, including Hyderabad.
- When
- The request follows the recently announced pricing structure; a specific date is not provided.
- Why
- The chamber and exhibitors say the classification may not reflect existing theatre infrastructure and could increase financial pressure on single-screen operators.
Government Pricing Order
Film Chamber And Exhibitor Concerns
Higher ticket rates
Government Pricing Order
The announced structure permits qualifying single-screen theatres with Dolby 7.1 sound and 2K projection to charge up to Rs. 300 per ticket.
Film Chamber And Exhibitor Concerns
The chamber and exhibitors argue that higher prices could reduce theatrical footfalls and further weaken single-screen theatres.
Theatre classification
Government Pricing Order
The order places qualifying theatres under the “Special Theatre” category based on specified facilities.
Film Chamber And Exhibitor Concerns
Exhibitors say the classification does not adequately account for ground realities, including the prevalence of air-cooled theatres and differences in infrastructure.
Implementation process
Government Pricing Order
The revised pricing structure was announced by the government.
Film Chamber And Exhibitor Concerns
The Telangana State Film Chamber of Commerce says apex film bodies were not consulted and wants a stakeholder meeting or committee before such decisions are implemented.
Key facts
- Maximum ticket price
- Up to Rs. 300 for eligible single-screen theatres
- Eligible facilities
- Dolby 7.1 sound and 2K projection
- Pricing category
- “Special Theatre” category
- Hyderabad single screens
- Around 150 air-cooled single-screen theatres, according to an exhibitor
- Estimated upgrade cost
- Approximately Rs. 1 crore to convert an air-cooled single screen into an air-conditioned theatre
- Government order
- G.O. 77
- Requested process
- Consultation involving film chambers, ministers, and government officials
Quotes
Anonymised Telangana exhibitor
Anonymous single‑screen theatre operator in Telangana
“This will ruin single screens in Telangana, the exhibitor said, pointing out that Hyderabad alone has around 150 air‑cooled single‑screen theatres, while only a few theatres have full air‑conditioning facilities in Hyderabad.”
deccanchronicle.com
“Our members are urging the government to reconsider its decision and withdraw the said G.O., since the apex bodies were not consulted.”
deccanchronicle.com
Sources
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