2 weeks ago
Parle remains top in-home FMCG brand for 14th straight year
A company called Parle makes snacks and biscuits that many families in India love to buy.
A research group called Worldpanel by Numerator counts how often people in India buy different brands of everyday products.
They put this information together in a big report called the Brand Footprint.
The report showed that Parle is the brand Indian families buy the most, and it has been number one for 14 years in a row.
That is a very long time, longer than many kids have been in school.
Other popular brands like Britannia and Amul came in second and third place.
The report also showed that the number of different brands people choose grew a little bit in 2025.
Some brands like Rin and Campa grew a lot this year.
When people buy snacks outside their homes, Britannia is the brand they choose most often.
The report helps brands understand what people like to buy so they can keep making good products.
Parle Products is India's leading in-home FMCG brand for the 14th consecutive year, according to the Brand Footprint India 2026 report by Worldpanel by Numerator.
Parle recorded 8,515 million Consumer Reach Points (CRPs) in 2025, ahead of Britannia (8,296 mn) and Amul (6,922 mn).
FMCG brand choices in India grew 5.1% in 2025, though food and dairy expanded at a slower pace than the previous year.
Rin returned to the top 25 after a two-year absence with CRPs rising 11%, while Campa posted one of the steepest penetration jumps at 2.7%.
Britannia retained the top out-of-home spot for the fourth consecutive year with 619 million CRPs, and Amul entered the out-of-home top five for the first time.
- Who
- Parle Products, Britannia, Amul and other Indian FMCG brands, ranked by research firm Worldpanel by Numerator
- What
- Parle retained its position as India's top in-home FMCG brand for a 14th consecutive year in the Brand Footprint India 2026 report
- Where
- India
- When
- Brand Footprint India 2026 report, based on 2025 purchase data
- Why
- The ranking uses Consumer Reach Points, which combine how many consumers buy a brand with how often, to measure brand strength in a crowded, growing market
Key facts
- Top in-home FMCG brand
- Parle Products
- Consecutive years at No. 1
- 14
- Report
- Brand Footprint India 2026
- Publisher
- Worldpanel by Numerator
- Parle CRPs (2025)
- 8,515 million
- Runner-up
- Britannia (8,296 million CRPs)
- FMCG brand choice growth (2025)
- 5.1%
- Top out-of-home brand
- Britannia (619 million CRPs)
Sources
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