9 months ago
Bira 91 Maker Plans Asset Sale Amidst Financial Crisis
The company that makes Bira 91 beer is in a tough financial spot.
They owe many of their workers money for their salaries and retirement savings, and this has been going on for a long time.
Because of this money problem, they had to stop making beer.
The boss, Ankur Jain, told everyone that he has found a way to get money quickly by selling a part of the company's belongings.
He sent a plan to the people who lent the company money and those who invested in it, hoping they will agree.
Some people who invested are worried because they don't know who is buying the asset or if the offer is real.
The company lost a lot of money last year, even more than it made.
The plan is to use the money from the sale to pay some workers first, especially those who have left the company, and then try to get the business running again.
Bira 91 maker, B9 Beverages, is reportedly seeking to sell an asset to generate immediate cash.
The sale is intended to clear pending salaries and provident fund (PF) dues for employees.
Over 250 employees have not received wages for more than six months.
Production has been halted since July 2025 due to cash flow issues.
B9 Beverages reported a net loss of Rs 748 crore in FY24 on Rs 638 crore revenue.
- Who
- B9 Beverages, the maker of Bira 91 beer, and its founder Ankur Jain, along with employees, lenders, and investors (Kirin Holdings, Anicut Capital, Peak XV).
- What
- The company is reportedly planning to sell an asset to generate immediate cash to clear pending salaries, provident fund dues, and resume operations.
- Where
- The company is based in India. The specific asset for sale is not disclosed.
- When
- Salaries and dues have been pending for over six months. Production has been halted since July 2025. The proposal was recently sent to lenders and shareholders.
- Why
- To address severe cash flow constraints, pay outstanding employee dues, and restart business operations.
Company Founder
Skeptical Investors
Asset Sale Transparency
Company Founder
Founder Ankur Jain has identified a buyer and submitted a proposal to lenders and shareholders, aiming for timely consent to sell non-core assets for immediate cash infusion.
Skeptical Investors
Investors question the transparency of the process, seeking clarity on the buyer and whether a firm offer or term sheet exists.
Resolution of Dues
Company Founder
The proposed asset sale prioritizes PF dues and payroll for a portion of employees, including ex-employees, to support business recovery.
Skeptical Investors
Concerns exist about the overall resolution of dues and the financial health of the company, given mounting losses and halted operations.
Key facts
- Company
- B9 Beverages (Bira 91)
- Founder
- Ankur Jain
- Financial Issue
- Unpaid salaries and PF dues for over six months
- Affected Employees
- Over 250
- Production Status
- Halted since July 2025
- FY24 Net Loss
- Rs 748 crore
- FY24 Revenue
- Rs 638 crore
- FY24 Volume Sales
- 6-7 million cases
Quotes
Ankur Jain
Founder of B9 Beverages
“hopeful of timely consent”
financialexpress.com
a senior executive
An unnamed investor in B9 Beverages, speaking to ET
“We don’t even know who the buyer is…is there a firm offer or term sheet?”
financialexpress.com
Sources
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