5 days ago
Tata Motors Renames Passenger Vehicle Business TATA.CARS, Targets 2030 Growth
Tata Motors’ passenger-car business has created a new public brand called TATA.CARS.
It also showed a new logo for the brand.
The logo will be used in stores, service centers, websites and social media.
The company wants to reach 20% of the passenger-vehicle market by 2030.
It also wants electric vehicles to make up 30% of its portfolio.
Today, the business has a 14% retail market share.
The company said Indian customers now expect more from brands.
It hopes the new identity will make buying and owning its cars feel more connected.
Tata Motors Passenger Vehicles introduced the TATA.CARS brand identity and a new logo.
The branding will appear across retail, service, digital and social media channels.
The company is targeting 20% market share and 30% EV penetration by 2030.
Tata Motors Passenger Vehicles currently holds a 14% retail market share.
The company said its rebrand aims to create a more consistent customer experience.
- Who
- Tata Motors Passenger Vehicles, with Vivek Srivatsa of Tata Passenger Electric Mobility speaking at the launch.
- What
- The passenger-vehicle business launched the TATA.CARS brand identity, a new logo and a new brand promise, “nothing’s too far.”
- Where
- Across the company’s retail network, service touch points, digital platforms and social media handles.
- When
- The announcement was made as the festive season approaches; the business separation occurred in October last year.
- Why
- The company said the rebrand is intended to reflect changing Indian consumers and provide a more connected, consistent customer experience.
Key facts
- New brand identity
- TATA.CARS
- Brand promise
- “nothing’s too far”
- Current retail market share
- 14%
- 2030 market-share target
- 20%
- 2030 EV-penetration target
- 30% within the company’s portfolio
- Market position
- The company described itself as the clear number two in the category.
- Legal nomenclature retained
- Tata Motors Passenger Vehicles Ltd. will continue to be used for investor, regulatory and statutory communications.
Quotes
Vivek Srivatsa
Chief commercial officer of Tata Passenger Electric Mobility
“We have a clear ambition to reach 20% market share and 30% EV penetration within our portfolio by 2030. Over the past few years, TMPV has been on an upward growth trajectory and has become a clear number two in the category.”
financialexpress.com
“Most of our products are in major demand today. We have a lean, mean product portfolio with offerings across segments. In each segment, our cars are in the top three.”
financialexpress.com
Sources
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