20 hrs ago
Paris Opens First Boutique Dedicated Entirely to Luxury Butter
Paris has opened a shop that sells only butter.
It offers about 50 kinds from different parts of France.
People can taste the butter before choosing how much to buy.
Some flavours are savoury, such as truffle and seaweed.
Others are sweet, such as chocolate and strawberry.
A small piece can cost about as much as fancy cheese.
French chefs have valued certain butter brands for many years.
More shoppers are now treating special butter like an affordable luxury.
Visitors often come to the shop because they saw it online.
A new Paris shop near the Eiffel Tower sells about 50 butter varieties from small French producers.
Customers can sample butter by the spoonful and buy quantities ranging from 10 grams to one kilogram.
Flavours include truffle, seaweed, wild garlic, chocolate, vanilla, raspberry and strawberry.
A 125-gram slab costs about six euros, while truffled versions cost more.
The shop’s owner says roughly seven in 10 customers are visitors from Britain, the United States and Japan.
- Who
- The shop’s owner, French butter producers, chefs, Paris shoppers and international visitors.
- What
- A Paris boutique devoted entirely to selling and tasting specialty butter has opened.
- Where
- Near the Eiffel Tower in Paris, with products from Brittany, the Loire Valley and northern France.
- When
- The article does not give a specific opening date; it also discusses butter trends over recent years and earlier events such as Norway’s 2011 shortage.
- Why
- The owner created a retail tasting experience around high-quality butter, while growing consumer interest has made butter an affordable form of luxury.
Key facts
- Location
- A short walk from the Eiffel Tower in Paris
- Selection
- Around 50 varieties of butter
- Purchase sizes
- From 10 grams to 1 kilogram
- Price
- About €6 for 125 grams; truffled versions cost more
- Customer profile
- Roughly 70% of customers are visitors
- Flavours
- Includes wild garlic, truffle, tarragon, seaweed, onion, pepper, chocolate, vanilla and berries
- French consumption
- About 8 kilograms of butter per person annually
- Comparable sales trend
- Butter sales at La Grande Épicerie and Galeries Lafayette have reportedly tripled or similarly climbed over three years
Sources
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