8 months ago
Patou Enters Indian Market with Vibrant Designs
Patou is a French fashion brand that was founded in 1914 and relaunched in 2018.
It is known for its chic and colorful designs.
The brand has recently opened a store in Mumbai's Galeries Lafayette.
The creative director, Guillaume Henry, talks about his love for India, his design philosophy, and why he doesn't follow trends.
He wants Patou to be recognized for its timeless and feminine style.
The brand's embroidery is also done in India, showing its connection to the country.
Henry believes in creating fashion that is easy, simple, and reveals the woman rather than hiding her.
Patou, a French fashion brand, has opened a store in Mumbai's Galeries Lafayette.
The brand is known for its colorful and playful designs, a departure from traditional Parisian fashion.
Creative director Guillaume Henry emphasizes joy, enthusiasm, and femininity in his designs.
Henry draws inspiration from the 1920s to 1960s, aiming for timeless and recognizable style.
Patou's embroidery is done in India, showcasing the brand's connection to the country.
- Who
- French fashion brand Patou, led by creative director Guillaume Henry
- What
- Entry into the Indian market with a store in Galeries Lafayette, Mumbai
- Where
- Mumbai, India
- When
- 2025
- Why
- To expand brand recognition and connect with enthusiastic and joyful Indian consumers
Key facts
- Brand
- Patou
- Founded
- 1914
- Relaunched
- 2018
- Creative Director
- Guillaume Henry
- Location in India
- Galeries Lafayette, Mumbai
- Design Philosophy
- Joyful, feminine, and timeless
- Inspiration
- 1920s-1960s fashion
- Embroidery Location
- India
Quotes
Guillaume Henry
Creative director of the French brand Patou
“I still call it a project.”
livemint.com
“It’s been a sleeping beauty for a long time.”
livemint.com
