6 days ago
Premium Spending Becomes an Everyday Habit for Indian Consumers
Many people in India are choosing better versions of everyday products and services.
They may spend more on skincare, groceries, subscriptions, or transportation.
The goal is often not to show off, but to make daily life easier.
A survey says many city residents will pay more when something saves time or reduces stress.
Premium products are also taking a large share of online shopping.
The article says this trend is growing in areas such as personal care and cars.
Green SM India wants to make comfortable electric rides part of people’s normal routines.
Its chief executive says premium travel should be reliable and available every day.
A Deloitte study with the Retailers Association of India says premium products account for more than half of Indian e-commerce sales.
More than 40 percent of urban Indian consumers say they will pay more for products that simplify their lives.
Premium categories, including personal care and automobiles, are reportedly growing faster than mass-market alternatives.
Analysts describe the trend as seeking better quality and experiences with practical benefits such as comfort and convenience.
Green SM India is presented as an all-electric premium transport service designed for regular commutes as well as special occasions.
- Who
- Urban Indian consumers, analysts, Deloitte, the Retailers Association of India, and Green SM India.
- What
- Premium products and services are increasingly becoming routine purchases, driven by demand for convenience, comfort, and better experiences.
- Where
- India, particularly among urban consumers and in Gurugram.
- When
- The shift has developed over the last few years.
- Why
- Consumers are willing to pay more for products and services that improve quality, save time, or reduce everyday stress.
Key facts
- E-commerce premium share
- More than half of Indian e-commerce sales reportedly come from the premium segment.
- Urban willingness to pay
- More than 40 percent of urban Indian consumers say they will pay more for products that simplify their lives.
- Study source
- The figures are attributed to a Deloitte study prepared with the Retailers Association of India.
- Growing categories
- Premium categories are described as outgrowing mass-market counterparts in areas including personal care and automobiles.
- Consumer motivation
- Analysts characterize the trend as seeking better quality and experiences with practical everyday value.
- Featured service
- Green SM India is described as a premium all-electric transport service with clean interiors, professional drivers, and reliable pickups.
- Company executive
- Bach Tuan Anh, CEO of Green SM India, says the company aims to make high-standard travel part of everyday life.
Quotes
Meera Rajan
Marketing manager based in Gurugram
“I used to treat a good cab ride as a treat for airport trips. Now it’s just how I get to work. The half hour in the car is calm, I actually get things done, and I arrive ready. Once you’ve had that every day, going back feels like a downgrade.”
republicworld.com
Bach Tuan Anh
CEO of Green SM India
“Premium should not be something people ration. Our goal is to make a high standard of travel a normal part of everyday life — reliable enough that you stop thinking about it, and good enough that you never want to go back.”
republicworld.com
Sources
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