3 weeks ago

Gen Z brides creating their own bridal dressing definition: designer

Gen Z brides creating their own bridal dressing definition: designer
Gen Z brides are creating their own definition of bridal dressing, says designer Isha Jajodia of Roseroom Couture · livemint.com

There are people called fashion designers who make wedding dresses.

One designer, Isha Jajodia, works at a bridal company called Roseroom Couture.

She has learned a lot from watching young brides, called Gen Z brides.

These brides want their wedding outfits to show who they really are.

They do not pick a dress just because it is what everyone expects.

Even when they choose big, dramatic dresses, they do it for their own personal reasons.

They like bright colours, different ways of draping fabric, and modern styles.

But they only wear these things if they truly love them.

Jajodia says today's bride does not want to fit into just one idea of what a bride should be.

Instead, every bride gets to make up her own rules for her wedding look.

Key facts

Speaker
Isha Jajodia, designer
Label
Roseroom Couture
Subject
Gen Z bridal dressing
Key insight
Brides choose personality over tradition
Trends embraced
Colour, unconventional drapes, modern styling
Motivation
Personal choice, not trend-following
Article type
Designer interview, key learnings

Sources

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