15 hrs ago
NDTV Yuva 2026 Speakers Discuss Content, Algorithms and Colourism
At NDTV Yuva 2026, speakers talked about making content for the internet.
They explained that creators need to understand how algorithms work.
Anubhavi Yadav said creators should keep trying new ideas.
Hema Gill shared that people had insulted her skin colour when she was starting out.
She said Guru Randhawa gave her an important opportunity in his “Vogue” music video.
Viraj Sheth said creators do not need a huge following to find success.
He encouraged people to grow naturally and make good content.
The speakers also talked about AI-made content.
Hema said people often connect more with real people, while Anubhavi questioned whether AI content will last.
Hema Gill described facing colour-based insults early in her content-creation career.
Gill said Guru Randhawa’s casting in the music video “Vogue” helped raise her profile.
Anubhavi Yadav advised creators to observe algorithms and keep reinventing their content.
Viraj Sheth said creators can succeed organically with about 5,000 followers rather than 50,000.
The speakers debated whether audiences will continue preferring real people over AI-generated content.
- Who
- Hema Gill, Anubhavi Yadav and Viraj Sheth participated in the session.
- What
- The speakers discussed content creation, algorithms, career opportunities, colourism and AI-generated content.
- Where
- At the “The Questions of Relevance” session of NDTV Yuva 2026.
- When
- During NDTV Yuva 2026; no more specific date is provided.
- Why
- The session examined how creators can build sustainable careers and respond to changing technology and audience preferences.
Human-Centered Content
AI-Generated Content
Audience connection
Human-Centered Content
Hema Gill said audiences prefer real people because they can relate to them.
AI-Generated Content
The discussion presented AI-generated content as a growing format, although Anubhavi Yadav questioned whether it would remain popular for long.
Content strategy
Human-Centered Content
Anubhavi Yadav emphasized observation, reinvention and adapting content to the algorithm.
AI-Generated Content
The speakers did not identify a separate long-term strategy for AI content, leaving its future uncertain.
Key facts
- Event
- NDTV Yuva 2026
- Session
- “The Questions of Relevance”
- Featured creator
- Hema Gill
- Music-video opportunity
- Guru Randhawa cast Gill in “Vogue”
- Suggested follower threshold
- Viraj Sheth said 5,000 followers can be enough to begin building success.
- Content strategy
- Anubhavi Yadav recommended playing to the algorithm, observing it and continually reinventing content.
- AI-content view
- Hema Gill said audiences prefer real people, while Anubhavi Yadav said AI-generated content may not last long.
Quotes
Hema Gill
Model and digital content creator speaking about receiving Guru Randhawa’s offer
“Mere liye bohot hi achchha tha ye moment unka jab message aaye. Main bohot time se content bana rahi thi, par kisi ki nazar mein nahi aa rahi thi”
NDTV
“Audience ko zyada real log pasand aate hain aur woh relate kar paate hain”
NDTV
Sources
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