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France’s Shein Fee Raises Questions About China Competition

France’s Shein Fee Raises Questions About China Competition
France’s Shein Fee Is a Bad Fit for China Inc. · livemint.com

France is creating fees for some very cheap and very quickly produced clothing.

The rule is meant to reduce the environmental damage caused by throwaway fashion.

However, the rule is written in a way that mostly affects Chinese online shopping companies.

Critics say France should openly say if it is trying to protect French businesses and jobs.

The first version of the law could have affected major European brands too, but the final version is narrower.

Chinese officials say the measure is unfair and discriminatory.

Other countries are also trying to manage competition from successful Chinese companies.

Thailand, for example, is using different taxes to reward companies that manufacture electric vehicles and use local parts.

The larger question is how countries can support domestic industries without starting a major trade conflict.

Key facts

Policy
France will impose fees on ultra-fast-fashion items.
Start date
The fees are scheduled to begin this month.
Legislation
The final version was approved in June and defines ultra-fast fashion using criteria including product volume and repair costs.
Companies affected
The measure is described as primarily affecting Shein, Temu and AliExpress.
Earlier proposal
A version passed by France’s lower house in March 2024 was broader and could have included Zara and H&M.
Chinese response
Chinese officials have condemned the measure as discriminatory.
Alternative example
Thailand announced a multi-tiered tax system for electric vehicles that rewards local manufacturing and locally made parts.

Sources

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