2 weeks ago
Consumer appliance makers ramp up production for festival season
Companies that make things like TVs, refrigerators and washing machines are getting ready for a very busy shopping time in India.
This busy time is called the festival season.
It starts with a holiday called Onam in a place called Kerala.
It lasts until the big festival of Diwali, which happens in November this year.
During this time, many families buy new appliances for their homes.
The companies are making more products so they have enough to sell.
Earlier this year, some problems made it hard to make products, but those problems are fixed now.
Stores think they will sell a lot, especially bigger and fancier products.
Some new products can be controlled with smartphones and use less electricity.
Everyone is hopeful that this festival season will be a very good one.
Consumer appliance makers are ramping up production and expanding product portfolios ahead of the festival season.
The key demand season runs from Onam in Kerala to Diwali in November this year.
Supply chain disruptions from the West Asia conflict, including commercial LPG and labour shortages, have now normalised.
Companies have taken price hikes to offset higher raw material costs and rupee depreciation, especially in air-conditioners.
Retailers and manufacturers expect strong double-digit growth, driven by premium products with AI-enabled, smart and energy-efficient features.
- Who
- Consumer appliance makers and retailers, including LG Electronics India, Godrej Enterprises Group, Hisense India and Electronics Mart India Ltd
- What
- Companies are ramping up production, expanding portfolios and focusing on premium appliances ahead of the festival shopping season
- Where
- India, with the demand season kicking off in Kerala
- When
- August 2026, for a season running from Onam to Diwali in November 2026
- Why
- The festival period contributes significantly to annual sales, and players expect strong consumption momentum in the second half of the year
Key facts
- Season
- Onam (Kerala) to Diwali (November 2026)
- Key manufacturers
- LG Electronics India, Godrej Enterprises Group, Hisense India
- Retailer
- Electronics Mart India Ltd (EMIL)
- Top festival categories
- Washing machines, refrigerators, large-sized TVs
- Key purchase considerations
- AI-enabled features, smart connectivity, energy-efficient solutions
- Growth expectations
- Double-digit growth during the festive period
- Earlier challenges
- West Asia conflict disruptions: commercial LPG shortage and labour shortages, now normalised
- Price action
- Price hikes taken, especially in air-conditioners, due to raw material costs and rupee depreciation
Quotes
Premchand Devarakonda
CFO, Electronics Mart India Ltd
“Categories such as televisions, air‑conditioners, refrigerators, smartphones and washing machines are likely to see steady demand, with AI‑enabled features, smart connectivity and energy‑efficient solutions emerging as important purchase considerations. We expect the upcoming festive season to bring healthy momentum to the consumer durables market.”
thehindubusinessline.com
“We operate on a three‑month production planning cycle and we have already done festival preparation and ordering. We are also encouraging our retail partners for pre‑festival buying and are seeing early channel stocking.”
thehindubusinessline.com










