2 weeks ago

Consumer appliance makers ramp up production for festival season

Consumer appliance makers ramp up production for festival season
Consumer appliances makers gear up for festival season with increased production · thehindubusinessline.com

Companies that make things like TVs, refrigerators and washing machines are getting ready for a very busy shopping time in India.

This busy time is called the festival season.

It starts with a holiday called Onam in a place called Kerala.

It lasts until the big festival of Diwali, which happens in November this year.

During this time, many families buy new appliances for their homes.

The companies are making more products so they have enough to sell.

Earlier this year, some problems made it hard to make products, but those problems are fixed now.

Stores think they will sell a lot, especially bigger and fancier products.

Some new products can be controlled with smartphones and use less electricity.

Everyone is hopeful that this festival season will be a very good one.

Key facts

Season
Onam (Kerala) to Diwali (November 2026)
Key manufacturers
LG Electronics India, Godrej Enterprises Group, Hisense India
Retailer
Electronics Mart India Ltd (EMIL)
Top festival categories
Washing machines, refrigerators, large-sized TVs
Key purchase considerations
AI-enabled features, smart connectivity, energy-efficient solutions
Growth expectations
Double-digit growth during the festive period
Earlier challenges
West Asia conflict disruptions: commercial LPG shortage and labour shortages, now normalised
Price action
Price hikes taken, especially in air-conditioners, due to raw material costs and rupee depreciation

Quotes

Premchand Devarakonda

CFO, Electronics Mart India Ltd

“Categories such as televisions, air‑conditioners, refrigerators, smartphones and washing machines are likely to see steady demand, with AI‑enabled features, smart connectivity and energy‑efficient solutions emerging as important purchase considerations. We expect the upcoming festive season to bring healthy momentum to the consumer durables market.”
thehindubusinessline.com
“We operate on a three‑month production planning cycle and we have already done festival preparation and ordering. We are also encouraging our retail partners for pre‑festival buying and are seeing early channel stocking.”
thehindubusinessline.com

Sources

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