4 days ago
Luxury Showers Blend Spa Experiences With Smart Technology
A shower can now do more than spray water.
Some shower systems can make rain-like, misty or massage-like streams.
Digital controls let people adjust things such as the water's temperature and flow.
Companies say customers are interested in comfort, design, hygiene and saving water.
Hotels are also offering special shower experiences, such as outdoor-style showers at ITC Grand Goa.
A report estimates that India's luxury bathroom fittings market was worth $290.1 million in 2025.
It expects the market to grow to $442.2 million by 2034.
Demand is rising in big cities and in some smaller cities too.
Premium showers now offer features such as rain, mist, massage, hydrotherapy and digitally controlled water settings.
Companies including TOTO India, Kohler and Hansgrohe India are promoting systems that combine customisation, design and water efficiency.
IMARC estimates India's luxury bath fixtures market reached $290.1 million in 2025 and forecasts $442.2 million by 2034.
Kohler says it will invest Rs 700 crore in India between FY26 and FY28, after investing Rs 400 crore over the previous five years.
Demand is strong in major metros and is also increasing in cities including Surat, Lucknow, Indore, Raipur, Coimbatore and Kochi.
- Who
- Bathroom fittings companies including TOTO India, Kohler and Hansgrohe India, as well as luxury hotels and their customers.
- What
- Premium shower systems are adding spa-like experiences, digital controls and other specialised features.
- Where
- India, including major metropolitan markets and growing demand in cities such as Surat, Lucknow, Indore, Raipur, Coimbatore and Kochi.
- When
- The article discusses current offerings and gives market estimates for 2025 and forecasts through 2034.
- Why
- The article cites rising disposable incomes, urbanisation, premium housing and consumer interest in wellness, hygiene and sustainability as demand drivers.
Key facts
- Indian luxury bath fixtures market, 2025
- $290.1 million, according to IMARC
- IMARC forecast for 2034
- $442.2 million
- Forecast compound annual growth rate
- 4.60% for 2026–2034
- Kohler planned India investment
- Rs 700 crore between FY26 and FY28
- Kohler investment over previous five years
- Rs 400 crore, according to the company spokesperson
- Cities named as key demand markets
- Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Ahmedabad and Pune
- Other cities seeing increased demand
- Surat, Lucknow, Indore, Raipur, Coimbatore and Kochi
Quotes
Shiozawa Kazuyuki
Managing director of TOTO India
“This is driven by rising disposable incomes, rapid urbanisation, premium housing, and growing consumer awareness around wellness, hygiene and sustainability.”
financialexpress.com
Kohler spokesperson
Spokesperson for Kohler
“Kohler is committing Rs 700 crore between FY26 and FY28 to scale manufacturing, engineering and retail footprint, building on Rs 400 crore invested over the previous five years.”
financialexpress.com
Samir Jilani
General manager of ITC Grand Goa
“The shower offers a rare blend of privacy, tranquillity and outdoor luxury, creating an immersive bathing experience, and is very much sought after by our guests.”
financialexpress.com
Sources
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