3 days ago

Five Apple Products That Defined Tim Cook’s Leadership Era

Tim Cook led Apple during the launch of several important products and services.

The Apple Watch arrived in 2015 and focused heavily on health features.

AirPods followed in 2016 and made wireless earbuds easier to connect and use.

Apple also expanded services such as the App Store, iCloud, Apple Music, Apple Pay, and Apple TV+.

Those services eventually became a business worth $100 billion each year.

In 2020, Apple began making its own computer chips instead of using Intel chips.

These chips helped Macs and some iPads become faster while using less power.

In 2023, Apple introduced the Vision Pro, but it did not become as successful as Apple had hoped.

Key facts

Apple Watch launch: Introduced in 2015 as Apple’s first smartwatch.
AirPods launch: Introduced in 2016 with Apple’s W1 chip.
Services revenue: Apple’s services business eventually became a $100-billion-a-year business.
Apple Silicon transition: Apple moved from Intel processors to its own silicon in 2020.
Apple Vision Pro: Announced in 2023 as Apple’s first spatial computer.
Health features: The Apple Watch includes features such as ECG, blood oxygen monitoring, and crash detection.

businesstoday.in · 3 days ago