1 hr ago
Hyderabad Startup Pinit Brings Electric Sari Shopping To Doorsteps
Pinit is a company in Hyderabad that brings saris to people’s homes.
Customers can choose a time for a staff member to visit.
They can look at the saris and keep the ones they like.
Pinit buys saris directly from weavers.
The company says this can help weavers sell more regularly.
More than 150 people work for Pinit, and most are women.
The workers help with selling, styling, customer care and deliveries.
Pinit uses electric vehicles so its deliveries do not create tailpipe pollution.
Pinit has launched a doorstep sari-shopping service in Hyderabad, allowing customers to schedule home visits.
Customers can choose saris at home and keep the items they want.
The company employs more than 150 people, most of them women, in sales, styling, customer care and delivery.
Pinit sources saris directly from weavers, including those with unsold stock, through regular orders.
The service uses an all-electric delivery fleet, which the company says produces zero tailpipe emissions.
- Who
- Pinit, founded by entrepreneur Sangeetha Rajesh, is running the service with more than 150 employees.
- What
- Pinit launched a doorstep sari-shopping service using direct weaver sourcing and electric-vehicle deliveries.
- Where
- Hyderabad, India, including the company’s emporium in Banjara Hills.
- When
- The service was recently launched; the articles do not provide a specific date.
- Why
- The company says it aims to make sari shopping more convenient, provide women with flexible jobs, support weavers with regular orders and reduce delivery pollution.
Key facts
- Company
- Pinit, a Hyderabad-based sari service
- Founder
- Sangeetha Rajesh
- Workforce
- More than 150 people, most of them women
- Sourcing
- Saris are sourced directly from weavers, including those with unsold stock
- Delivery
- An all-electric fleet with zero tailpipe emissions, according to the company
- Customer model
- Customers schedule home visits, select saris and keep the ones they want
- Founder’s experience
- Rajesh has worked in the sari business for 16 years
Quotes
Sangeetha Rajesh
Founder of Pinit and Sangeetha’s Saree Emporium
“Every sari carries a weaver’s skill. Pinit takes that skill to the doorstep, creates dignified jobs for women, and does it without polluting our cities.”
deccanchronicle.com
Sources
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