1 hr ago
M&S Makes London Fashion Week Debut With Affordable Everyday Style
Marks & Spencer held its first London Fashion Week show.
The event took place at the Design Museum.
It showed clothes meant for everyday people, not just fashion experts.
The collection included jackets, jeans, dresses, skirts and accessories.
Half of the items cost less than £50.
The most expensive item was a £450 leather coat.
M&S also used styles inspired by its clothing archives.
Models of different ages and body sizes wore the clothes.
The collection was available to buy when the show began.
Marks & Spencer staged its first London Fashion Week catwalk at the Design Museum.
Half of the collection costs less than £50, while the most expensive piece is a £450 leather coat.
The collection includes tailoring, slouchy denim, faux-fur accessories, partywear and relaxed menswear.
Key prices include an £85 tuxedo jacket, an £89 satin dress and a £40 half-zip jumper.
The show drew 310 guests and featured models of different ages and body sizes.
- Who
- Marks & Spencer, with models including Lennon Gallagher and Jodie Kidd, presented the collection.
- What
- The retailer staged its first London Fashion Week catwalk show featuring womenswear and menswear.
- Where
- The show was held at the Design Museum in London.
- When
- The show took place on a Friday during London Fashion Week; the collection was available to buy as the show began.
- Why
- M&S aimed to demonstrate that trend-led fashion can be accessible, wearable and available at high-street prices.
Key facts
- Venue
- The Design Museum
- Collection availability
- Items went on sale as the show began.
- Affordable pricing
- Half of the collection costs less than £50.
- Price range
- The collection includes a £40 jumper and a £450 leather coat.
- Featured prices
- The collection included an £85 tuxedo jacket, an £89 satin dress and a £50 sequin fringe skirt.
- Attendance
- The show attracted 310 guests.
- Brand history
- Several pieces drew inspiration from M&S archives as the retailer marks 100 years of selling fashion.
Quotes
Maddy Evans
M&S womenswear director
“fashion with a small f, not a capital F”
easterneye.biz
Sources
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