3 weeks ago
Apple may raise iPhone prices starting August 10, report says
Apple is a company that makes iPhones.
Someone who shares Apple news on a website called Weibo said Apple might make iPhones more expensive very soon.
The price change could start on Monday, August 10.
Earlier this year, Apple already made some of its computers, tablets and TV boxes more expensive.
Apple says the reason is that computer memory chips suddenly cost a lot more.
That happened because big AI computers need lots of memory to work.
Apple has also decided to make fewer of some of its current phones.
The next new iPhones, called the iPhone 18 Pro, are coming next month.
They might cost as much as $200 more.
But the price increase is still just a rumour, so we will have to wait and see.
A Weibo leak from tipster Fixed Focus Digital suggests Apple may raise iPhone prices starting August 10, though it remains a rumour.
The leak also claims Apple has cut production capacity for current models, reducing production lines from 30% to 15%.
In June, Apple raised prices on products including the MacBook Pro M5 Max (up to ₹1 lakh) and the Apple TV 4K, which jumped 74% from ₹14,900 to ₹25,900.
Apple told CNBC that the rapid expansion of AI data centres caused an unprecedented surge in demand for memory and storage, driving component prices up.
IDC predicts the iPhone 18 Pro and iPhone 18 Pro Max, expected to launch next month, could cost up to $200 more.
- Who
- Apple, based on a leak from tipster Fixed Focus Digital on Weibo and a prediction from market intelligence firm IDC.
- What
- A possible iPhone price increase starting August 10, a reduction in production lines for current models, and potential price hikes for the upcoming iPhone 18 Pro lineup.
- Where
- Apple is Cupertino-based; price effects were reported in Indian rupees and US dollars.
- When
- August 10 (Monday) per the leak; the MacBook and iPad hikes occurred in June; the iPhone 18 Pro series is expected to launch next month.
- Why
- A memory chip crunch and a general rise in component prices, driven partly by surging demand for memory and storage from AI data centres.
Earlier Reports: Costs Absorbed
New Leaks: Price Hikes Ahead
Whether iPhone prices will rise
Earlier Reports: Costs Absorbed
Earlier reports indicated Apple planned to absorb component price hikes to gain a larger share of the market.
New Leaks: Price Hikes Ahead
New leaks suggest Apple will raise iPhone prices starting from August 10.
Size of the iPhone 18 Pro increase
Earlier Reports: Costs Absorbed
IDC earlier predicted around a $100 increase for the Pro variants and a $50 hike for the base variants.
New Leaks: Price Hikes Ahead
After Apple's recent iPad and MacBook hikes, IDC now expects up to a $200 increase for the iPhone 18 Pro and iPhone 18 Pro Max.
Key facts
- Company
- Apple
- Expected hike date
- August 10 (per leak, still a rumour)
- Leak source
- Tipster Fixed Focus Digital on Weibo
- Production cut
- Production lines reduced from 30% to 15% for current models
- Previous hikes (June)
- MacBook Pro M5 Max up to ₹1 lakh; Apple TV 4K from ₹14,900 to ₹25,900 (74% increase)
- Predicted iPhone 18 Pro hike
- Up to $200 (per IDC; earlier estimate was around $100 for Pro variants)
- Cause
- Memory chip crunch and rising component prices due to AI data centre demand
Quotes
Apple representative
Apple spokesperson addressing CNBC
“The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly.”
livemint.com
Sources
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