3 weeks ago
Apple Rumoured To Hike iPhone 18 Pro Prices
Apple is getting ready to show off new iPhones in September, called the iPhone 18 Pro.
Some people who guess about Apple's plans say these new phones might cost more than last year's models.
Last year's Pro phone started at $1,099, but the new one could start at around $1,400.
The reason may be that the tiny computer parts inside the phones, called memory chips, are getting more expensive.
There may also be a shortage of these chips, which could make the new phones hard to find at first.
Reports say prices in India could go up by a little, or by quite a lot.
Apple has not officially announced the new prices yet.
We will find out the real prices at Apple's big September event, where it also plans to show a foldable iPhone for the first time.
Rumours suggest the iPhone 18 Pro could start at $1,400, a $300 increase over the iPhone 17 Pro's $1,099 US starting price.
According to 9to5Mac, the base prices of the iPhone 18 Pro and iPhone 18 Pro Max could rise by $200 to $300.
The iPhone 18 Pro is reportedly priced between $1,299 and $1,399, while the iPhone 18 Pro Max could start between $1,399 and $1,499.
The expected price increase is believed to be driven by rising memory chip costs, with analysts warning of a possible DRAM shortage.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone on September 9.
- Who
- Apple, its customers, and analyst Tim Culpan, who commented on supply concerns.
- What
- Rumoured price increases for the upcoming iPhone 18 Pro lineup, reportedly driven by rising memory chip costs.
- Where
- Price increases were reported in the United States and India, ahead of a global launch.
- When
- The iPhone 18 Pro lineup is expected to be announced at Apple's September 9 launch event.
- Why
- Rising memory chip costs and a potential DRAM shortage are believed to be driving the expected price increases.
Key facts
- Rumored iPhone 18 Pro starting price
- $1,299–$1,399 (or up to $1,400)
- Rumored iPhone 18 Pro Max starting price
- $1,399–$1,499
- iPhone 17 Pro current US starting price
- $1,099
- iPhone 17 Pro Max current US starting price
- $1,199
- Reported price increase
- $200–$300
- India price hike estimates
- ₹5,000 to ₹20,000
- Expected launch event
- September 9
- Key cost driver
- Rising memory chip (DRAM) costs
Quotes
Tim Culpan
Technology analyst commenting on Apple’s chip supply challenges
“"Apple and its suppliers are scrambling to get enough memory chips for its upcoming release of new iPhone models."”
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