Zeeba Revamps Packaging, Names Chef Vikas Khanna Global Brand Ambassador

Zeeba is a company that makes Basmati rice, a special and famous kind of rice from India.

Zeeba says its rice is sent to people in more than 93 countries around the world.

Now the company wants more families in India to enjoy its rice too.

To show everyone its rice, Zeeba changed the design of its packages and made a new advertisement campaign.

Zeeba also invited a very famous chef named Vikas Khanna to be its brand ambassador.

Chef Vikas Khanna cooks at fancy restaurants, writes books and is known all over the world.

Both the chef and the rice company started in the same city, Amritsar.

Chef Vikas Khanna says the rice is excellent quality and should be enjoyed by Indian families every day.

The company's new message is called "Aisa Basmati Nahi Dekha," which means people have never seen Basmati rice like this before.

Zeeba hopes Indian families will choose its rice for everyday meals and special celebrations.