3 weeks ago

Sigurjón Sighvatsson Recalls Propaganda Films and David Lynch

Sigurjón Sighvatsson Recalls Propaganda Films and David Lynch
Sigurjón Sighvatsson Talks Propaganda Films, Working With David Lynch · deadline.com

A very experienced storyteller named Sigurjón Sighvatsson talked about his long career at a big movie festival called Locarno.

People call him Yoni, and he received a special award for being an independent producer, which means he makes shows and movies without relying on big studios.

Years ago, Yoni helped start a company called Propaganda Films that made lots of music videos with famous directors like David Lynch and Michael Bay.

He worked with David Lynch on the movie Wild at Heart and the TV show Twin Peaks.

When a big company did not want to make Wild at Heart, Yoni bought the book himself so the movie could happen.

For Twin Peaks, he found clever ways to pay for it, like selling VHS tapes in Europe.

He also helped make Tales of the City, a show about people who happen to be gay, which many TV companies did not want at first.

Later he produced the thriller Arlington Road, where the hero loses in the end, which is unusual for Hollywood.

At the close of the talk, he told young filmmakers to just go make their own stories, even with just a phone.

Key facts

Award
Raimondo Rezzonico Award at the Locarno Film Festival
Company founded
Propaganda Films, with Steve Golin in 1986
Career credits
More than 100 music videos, feature films and TV shows
Peak director roster
About 50 directors, including Michael Bay, Spike Jonze, David Lynch, Michel Gondry and Antoine Fuqua
Key works
Wild at Heart, Twin Peaks, Beverly Hills, 90210, Tales of the City and Arlington Road
Twin Peaks backing
$1.5 million from ABC plus a European VHS deal with Aaron Spelling's World Vision
Education
USC School of Cinematic Arts and AFI Conservatory on a Fulbright Scholarship
Current base
Portugal and Iceland, producing under Palomar Pictures

Quotes

Sigurjón “Yoni” Sighvatsson

Producer and founder of Propaganda Films

““I don’t do anything in 30 seconds,” he said, turning a brief Armani commercial into a three‑minute piece that surprised the client.”
deadline.com
““Everybody should see *Arlington Road* because it’s the beginning of the right‑wing extremists, and the good guy loses.””
deadline.com

Sources

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