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Parnashala Bets on ‘Jim Jim Tara’ to Build Film Buzz
Parnashala is an upcoming Telugu movie without a major star at its centre.
Its makers are using a song called ‘Jim Jim Tara’ to help people notice the film.
The song has started getting attention on social media.
The team hopes people will remember the movie whenever they hear the song.
This approach may help the film get noticed without relying mainly on expensive promotions.
But online attention can fade quickly.
A popular song does not guarantee that people will buy movie tickets.
The makers still need to turn interest in the song into interest in the film.
The Telugu film Parnashala is centering its pre-release promotion on the song ‘Jim Jim Tara.’
The track has begun attracting attention on social media, with the campaign aiming to link it closely to the film.
The song features the voice of Lakshmidevi.
The makers are trying to build attention through the song rather than relying mainly on costly campaigns, celebrity appearances or influencer reels.
Whether social-media interest turns into curiosity and ticket sales will be tested when the film reaches theatres.
- Who
- The team behind Parnashala, directed by Y.G. Bharat and produced by Manchi Venkat.
- What
- The film is using its song ‘Jim Jim Tara’ as the central hook of its promotional campaign.
- Where
- On social media and in promotion for the Telugu film.
- When
- Ahead of the film’s theatrical release; no release date is stated.
- Why
- To build recognition and audience interest for a film without the built-in promotional advantage of a major star.
Key facts
- Film
- Parnashala, an upcoming Telugu film
- Promotional song
- ‘Jim Jim Tara’
- Song vocalist
- Lakshmidevi
- Director
- Y.G. Bharat
- Producer
- Manchi Venkat
- Production banner
- SLT Films
- Described genres
- Suspense thriller, horror and comedy
Sources
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