1 day ago
Producer Says Negative Marketing Hurt Mahakavya Shri Ramayan Katha
Mahakavya Shri Ramayan Katha is a movie about the Ramayana.
Its producer, Prakash Mahobiya, says negative messages online made it harder for people to discover the film.
He alleges that some YouTubers and influencers spread wrong information and told people not to watch it.
Mahobiya did not confirm who was behind the campaign.
When asked about another Ramayana movie, he said he did not know for sure whether its team was involved.
He says people who watched his movie liked it, though another article describes audience and critic feedback as mixed.
His team plans to bring the film back to cinemas, but it has not chosen a date.
Mahobiya says there are no plans for reshoots right now.
Producer Prakash Mahobiya says online negative marketing limited his film’s chance to reach audiences.
He alleges YouTubers, influencers and others spread inaccurate information and urged people not to watch the film.
Asked whether the campaign involved the team behind Nitesh Tiwari and Namit Malhotra’s Ramayana, Mahobiya said he did not know for sure.
Mahobiya says his film was announced and shooting began before the other Ramayana project was announced.
A theatrical re-release is planned with no date set; Mahobiya says reshoots are not currently planned.
- Who
- Producer Prakash Mahobiya and the team behind Mahakavya Shri Ramayan Katha; he discussed the upcoming Ramayana project led by Nitesh Tiwari and Namit Malhotra without directly accusing its makers.
- What
- Mahobiya alleges that online negative marketing affected his film’s theatrical run and says a re-release is planned.
- Where
- In cinemas; Mahobiya says his team gathered audience feedback in parts of Chhattisgarh, Madhya Pradesh and Uttar Pradesh.
- When
- The film opened in cinemas on September 25; the articles do not specify the year or re-release date.
- Why
- Mahobiya says the alleged campaign kept the film from reaching its audience.
Producer’s claims
What is established in the articles
Who was behind the alleged campaign
Producer’s claims
Mahobiya says he was told that YouTubers, influencers and others received negative-marketing opportunities and spread inaccurate information.
What is established in the articles
He said he did not know for sure whether the team behind Nitesh Tiwari and Namit Malhotra’s Ramayana was involved. The articles say that film’s makers had not publicly responded.
Audience response and the film’s run
Producer’s claims
Mahobiya says viewers who watched his film enjoyed it and that negative publicity prevented it from reaching its audience.
What is established in the articles
The articles describe an underwhelming box-office run; one reports mixed audience and critic feedback. No independent audience-response figures are provided.
Key facts
- Film
- Mahakavya Shri Ramayan Katha
- Producer
- Prakash Mahobiya
- Initial release
- September 25; year not specified
- Alleged campaign
- Mahobiya says YouTubers, influencers and others spread wrong information and discouraged people from watching the film.
- Other Ramayana project
- Associated in the articles with director Nitesh Tiwari and producer Namit Malhotra; Mahobiya said he did not know for sure whether its team was involved.
- Re-release
- Planned; no date has been finalised.
- Reshoots
- Mahobiya says none are currently planned.
- Reported feedback
- Mahobiya says viewers who watched the film responded positively; another article characterizes audience and critic feedback as mixed.
Quotes
Prakash Mahobiya
Producer of Mahakavya Shri Ramayan Katha
“From what we have been told, there are other movies on the same subject coming in, the big-budget film. As far as we know, a lot of negative marketing opportunities have been given to YouTubers, influencers and other people. They are spreading wrong information and asking people not to watch our film.”
freepressjournal.in
“It was negative marketing throughout. We never got a chance to reach our audience. The ones who watched our film really enjoyed it. But if they never got to see it, how will they even have an opinion?”
freepressjournal.in
wionews.com
Sources
Ramayana Team Accused Of 'Paid Negative Marketing' By Mahakavya Shri Ramayan Katha Producer: 'Asking People Not To Watch Our Film'
Did Ramayana Team Do 'Negative Marketing' Against Mahakavya Shri Ramayan Katha? Producer Reacts
Did a big-budget Ramayana film hurt Mahakavya Shri Ramayan Katha? Producer reveals
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