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Influencer Apologizes After Berlin Marathon Bicycle Ride, Sponsor Drops Her

Influencer Apologizes After Berlin Marathon Bicycle Ride, Sponsor Drops Her
Fitness Influencer Caught Riding Bike During Berlin Marathon, Sponsor Drops Her · NDTV

Abeeeer is a fitness influencer who ran the Berlin Marathon.

She shared a time of 4 hours, 53 minutes and 46 seconds and called it a personal best.

A runner later took a photo that appeared to show her riding on a bicycle during part of the race.

Her race data also showed her fastest five-kilometre stretch was in that part of the course.

Abeeeer said she took the ride because she felt unwell.

She apologized and said that being unwell did not make it okay to break the rules.

Brooks China, a sportswear company that sponsored her, ended its partnership with her.

The company said it would check race performances more carefully in the future.

Key facts

Race
Berlin Marathon
Race date
September 27; year not stated
Recorded time
4 hours, 53 minutes and 46 seconds
Reported bicycle segment
Between the 35-kilometre and 40-kilometre marks
Social media following
More than 500,000 followers on RedNote
Sponsor action
Brooks China ended its relationship with Abeeeer
Organizer comment
Officials did not comment directly on her case but said further action can be taken when fraud is identified

Sources

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