1 month ago
ITC profit falls as cigarette tax hike weighs
ITC Ltd is a big company in India that makes things like flour and chips.
In the first part of 2026, it made less money than it did a year before.
This happened because the government raised taxes on cigarettes, which made the company’s cigarette brands more expensive and people bought fewer of them.
Even though the company spent more money on running its business, its total sales went up a little.
The higher taxes and the cost of doing business in a world where wars are happening made it harder for ITC to keep its profits high.
ITC's quarterly profit fell 27% to ₹3,579 crore in Q1 2026.
Fresh cigarette tax hikes squeezed margins and dampened demand for premium brands.
Total expenses rose to ₹22,829 crore from ₹15,188 crore.
Revenue increased to ₹26,943 crore from ₹21,070 crore.
The Middle East war contributed to higher costs for corporations worldwide.
- Who
- ITC Ltd
- What
- reported a 27% fall in quarterly profit due to cigarette tax hikes
- Where
- India
- When
- first quarter ended June 30, 2026
- Why
- higher cigarette taxes squeezed margins and price hikes reduced demand for premium brands
Key facts
- Quarterly profit
- ₹3,579 crore
- Profit change
- 27% decline
- Total expenses
- ₹22,829 crore
- Revenue
- ₹26,943 crore
- Tax impact
- Cigarette tax hikes






