2 hrs ago
Clear Supps’ Scarface Pre-Workout Sells 10,000 Units in Week
Clear Supps is a sports nutrition brand operated by Iron Asylum.
Its first product was a pre-workout called Scarface.
The company launched 10,000 tubs and says they all sold within a week.
The product label shows how much of its main ingredients are included.
This is different from proprietary blends, which do not show the amount of every ingredient.
Clear Supps also says Scarface is tested by batch for banned substances.
The launch used a limited-drop style with six flavors and a waitlist.
The company now plans to release more supplements.
Clear Supps says its debut pre-workout, Scarface, sold all 10,000 launch units within one week.
The product was released as the first of six planned weekly product drops.
Scarface lists an 8-gram citrulline complex and a 1,700-milligram energy matrix without proprietary blends.
The brand says the product includes batch-level testing supporting its “Banned Substance Free” claim.
Clear Supps plans further releases, including creatine, a women’s pre-workout, and marine collagen.
- Who
- Clear Supps, operated by Bengaluru-based Iron Asylum, and its co-founder and CEO Vishnu Menon.
- What
- The brand’s debut pre-workout, Scarface, sold 10,000 units within one week of launch.
- Where
- The launch targeted the Indian sports nutrition market, with the company operated from Bengaluru and the report datelined New Delhi.
- When
- The report was published September 28; the product sold out within a week of its launch.
- Why
- Clear Supps aimed to address concerns about undisclosed ingredient amounts, underdosed formulas, counterfeiting, and product authenticity.
Key facts
- Brand
- Clear Supps, operated by Iron Asylum
- Product
- Scarface pre-workout
- Initial inventory
- 10,000 units
- Sales result
- Sold out within one week
- Product format
- Six flavors and 25 servings per tub
- Disclosed formulation
- An 8-gram citrulline complex and a 1,700-milligram energy matrix
- Planned releases
- Creatine monohydrate, a women’s pre-workout, and marine collagen
Quotes
Vishnu Menon
Co-Founder and CEO of Clear Supps
“We didn’t want Scarface to be just another pre-workout on a crowded shelf. We built it to address the specific gaps we kept seeing in the category – underdosed stimulant matrices, hidden ingredient amounts, formulas that looked aggressive on the label but didn’t actually deliver in the gym. Scarface was our answer to that, and committing to 10,000 units on a first run was our way of saying we believed in it enough to back it at scale from day one.”
theprint.in
“Selling out that first run in a week told us something important. There was real, pent-up demand in the Indian market for a pre-workout that actually addressed the gaps people had been living with. That gave us the confidence to keep building out the Clear Supps range the same way – one honestly formulated product at a time.”
theprint.in
Sources
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