1 month ago

Bain Capital Acquires UK Vitamin Maker Vitabiotics

Bain Capital Acquires UK Vitamin Maker Vitabiotics
Bain Capital to Acquire UK Vitamin Maker Vitabiotics · easterneye.biz

Bain Capital, a big investment company, has bought Vitabiotics, a well-known UK vitamin company.

Vitabiotics was started by Professor Kartar Lalvani in 1971 and has popular brands like Pregnacare and Wellwoman.

Bain Capital plans to help Vitabiotics grow in other countries and improve its digital and product development.

The company will still operate from the UK, and there won't be any immediate changes.

The founder will become Chairman Emeritus.

Bain Capital thinks there's a lot of room for growth in the vitamin and supplement market, especially in places like India and China.

Key facts

Company Acquired
Vitabiotics
Acquirer
Bain Capital
Founder
Professor Kartar Lalvani OBE
Year Founded
1971
Key Brands
Pregnacare, Perfectil, Wellman, Wellwoman, Osteocare, Ultra
International Markets
India, China, Egypt, Middle East, North Africa
Investment Focus
Digital capabilities, international expansion, product development

Quotes

Rishi Mandawat

Partner at Bain Capital

“"Vitabiotics combines strong brand recognition with scientific credibility and an established presence across several international markets, making it well positioned for further growth."”
easterneye.biz
“"The firm plans to support further investment in innovation, e-commerce, international distribution and operational capabilities as the company expands globally."”
easterneye.biz

Sources

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