1 hr ago
Bigg Boss 2026 Brings Six Language Editions Together
Bigg Boss is making six language versions of its show in 2026.
These versions will be in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam.
Each version will have a well-known host.
The shows will join together during Diwali for a large celebration.
More than 95 companies are paying to advertise during the season.
Many of these advertisers are joining Bigg Boss for the first time.
Some companies will advertise across several language editions, while others will target one state or region.
JioStar says the show became more popular in 2025, with more than 438 billion minutes watched.
Bigg Boss 2026 will feature six editions in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam on the JioStar Network and JioHotstar.
Salman Khan, Sourav Ganguly, Vijay Sethupathi, Nagarjuna, Kiccha Sudeep and Mohanlal will host the respective editions.
The six shows will come together during Diwali for the franchise’s largest reported multilingual festive campaign.
More than 95 sponsors from sectors including automobiles, fintech, food, jewellery and personal care are participating.
JioStar said Bigg Boss recorded more than 500 million additional reach and over 438 billion viewing minutes in 2025, with engagement up 47% year over year.
- Who
- The six Bigg Boss editions, their hosts, JioStar and more than 95 sponsors are involved.
- What
- Bigg Boss is launching its 2026 season across six language editions with a major multilingual advertising and festive campaign.
- Where
- The editions will be available on the JioStar Network and JioHotstar in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam.
- When
- The 2026 rollout began with pre-shows; Bigg Boss Bangla premiered on August 30, and the four South editions are scheduled for September 6.
- Why
- The editions are being brought together during Diwali to create a large festive campaign, while advertisers use the franchise to reach broad or state-specific audiences.
Key facts
- Language editions
- Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam
- Hosts
- Salman Khan, Sourav Ganguly, Vijay Sethupathi, Nagarjuna, Kiccha Sudeep and Mohanlal
- Sponsors
- More than 95 sponsors are participating
- New advertisers
- More than 50% of advertiser participation is reportedly from new advertisers
- Local advertising
- Local advertisers account for 30% of spending
- 2025 reach and viewing
- JioStar reported a reach increase of more than 500 million and more than 438 billion viewing minutes
- Engagement growth
- Engagement increased 47% year over year across the six editions
Sources
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