2 days ago
LTM Taps Shekhar Kapur as Strategic Advisor for AI Storytelling
LTM is working with filmmaker Shekhar Kapur on new ways to use artificial intelligence for storytelling.
Kapur will advise a part of LTM called BlueVerse Craft.
This unit helps large companies make creative content.
The team wants AI to help people imagine and create more, rather than replace human creativity.
Kapur said technology has changed filmmaking many times before.
He believes AI could give creators new ways to experiment and tell stories.
LTM says brands need more content for many different audiences and platforms.
The collaboration will explore how AI can help create and personalize that content at a larger scale.
LTM announced a collaboration with filmmaker Shekhar Kapur on September 21 in Mumbai, India.
Kapur will serve as Strategic Advisor to LTM’s BlueVerse Craft business unit.
BlueVerse Craft helps enterprises develop AI-powered creative capabilities through strategy, creativity, technology and production.
Kapur will advise the unit on using AI to expand human creativity and develop new forms of expression.
LTM said the collaboration comes as brands face growing demand for content across formats, channels and markets.
- Who
- LTM and filmmaker Shekhar Kapur are collaborating, with Kapur serving as Strategic Advisor to BlueVerse Craft.
- What
- LTM announced Kapur’s appointment and collaboration on AI-powered creative and storytelling capabilities.
- Where
- Mumbai, Maharashtra, India.
- When
- September 21; the year was not specified in the article.
- Why
- The collaboration aims to explore how AI can expand human creativity and help enterprises create, adapt and personalize content at scale.
Key facts
- Collaboration
- LTM is collaborating with Shekhar Kapur.
- Advisory role
- Kapur will be Strategic Advisor to LTM’s BlueVerse Craft business unit.
- Business unit
- BlueVerse Craft combines strategy, creativity, technology and production.
- Focus
- AI-powered creative capabilities and enterprise storytelling.
- Kapur’s credentials
- He is described as a BAFTA winner, Academy Award nominee, and recipient of the Padma Shri and Padma Bhushan.
- Announcement location
- Mumbai, Maharashtra, India.
- Market context
- Brands are facing increased demand for content across formats, channels and markets.
Quotes
Shekhar Kapur
Filmmaker and storyteller appointed Strategic Advisor to LTM BlueVerse Craft
“Storytelling has always evolved with technology. From the camera to digital filmmaking, each technological leap has expanded the canvas of human imagination. AI represents perhaps the most profound shift yet.”
theprint.in
“The opportunity is not to replace creativity, but to give creators new ways to imagine, experiment and tell stories.”
theprint.in
Sources
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