1 week ago

Apple’s Foldable iPhone Faces Premium Price and Expectations

Apple’s Foldable iPhone Faces Premium Price and Expectations
iPhone Ultra launch in September: What early users think of Apple’s first foldable · businesstoday.in

Apple is reportedly making its first foldable iPhone for 2026.

The phone could open to reveal a bigger screen, similar to a small tablet.

People who tried a prototype liked how easily it fits in a pocket.

They also liked its hinge and the way apps use the larger screen.

The phone could help with taking photos, working, multitasking, and playing games.

However, it may cost more than $2,000.

It might use Touch ID instead of Face ID.

Some buyers may be disappointed if its cameras are not Apple’s best.

Apple may also raise prices on other iPhones because memory and silicon shortages continue.

Key facts

Expected launch
2026, possibly at an event around September 9
Reported price
More than $2,000
Prototype feedback
Users reportedly praised the pocket-friendly design, hinge durability, and larger internal display
Potential uses
Camera viewfinding, productivity, multitasking, and video games
Authentication
The device could use Touch ID rather than Face ID
Camera concern
Buyers expecting Apple’s best camera experience could be disappointed because foldables may lack advanced camera hardware for several years
Potential price increase
A $100 iPhone increase could keep prices broadly within Samsung’s range, according to the report

Quotes

Mark Gurman

Bloomberg journalist and author of the Power On newsletter

“People who have tried the Apple model like how it fits in a pocket, the feel and durability of the advanced hinge mechanism, and the new iPad-like app layouts that take advantage of the larger internal display. It’s going to be an ultra-premium device that provides a halo for the full Apple lineup and will be a marketing engine to get people into the company’s retail stores.”
firstpost.com

Sources

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