Entertainment · K-Culture & Anime · 23 hrs ago

RESCENE tops October girl group brand reputation rankings

RESCENE tops October girl group brand reputation rankings

RESCENE ranked first in the Korean Business Research Institute’s October list of girl group brand reputation.

IVE came second, and BLACKPINK was third.

Red Velvet and aespa rounded out the top five.

The institute based the rankings on consumer participation, media coverage, interactions and community activity.

It analyzed big data collected from September 11 to October 11.

RESCENE’s index rose 13.49 percent from September, while IVE’s rose 15.78 percent.

The list measures public attention and activity around groups, not their music sales or chart positions.

The institute also released rankings for 30 groups.

Sources

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