Business · Companies · 1 day ago
Honda plans to sell Mitsubishi-built pickups under its brand from 2028
Honda plans to sell Mitsubishi Motors’ Triton pickup trucks under the Honda brand.
The trucks will be built in Thailand and sold in Southeast Asia and elsewhere.
The plan could begin as early as 2028.
This would be Honda’s first arrangement to sell another company’s vehicle under its own brand in roughly three decades.
The rebadged pickup is intended to compete with Chinese automakers in Southeast Asia, an important region for Japanese carmakers.
The plan concerns future sales; no further details on timing or markets are stated.
Honda Motor plans to sell Mitsubishi-built Triton pickup trucks under the Honda brand.
The trucks will be built in Thailand and sold in Southeast Asia and elsewhere.
Sales could begin as early as 2028.
The plan would be Honda’s first rebadging arrangement in roughly three decades.
The rebadged pickup is intended to compete with Chinese automakers in a key region for Japanese automakers.
- Who
- Honda Motor plans the sales, using pickups built by Mitsubishi Motors.
- What
- Honda plans to sell Thai-built Triton pickups under its own brand.
- When
- Sales could begin as early as 2028.
- Where
- Southeast Asia and elsewhere; the trucks will be built in Thailand.
- Why
- The rebadged pickup is intended to compete with Chinese automakers in a key region for Japanese automakers.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
This story does not have a timeline yet.
- Companies
- Honda Motor and Mitsubishi Motors
- Vehicle
- Triton pickup truck
- Production location
- Thailand
- Planned sales start
- As early as 2028
- Planned markets
- Southeast Asia and elsewhere
Sources
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