Chiikawa tops ¥16.8 billion in box office revenue as Fuji TV revives a hit series

Chiikawa has made more than ¥16.8 billion at the box office.

Fuji TV is also bringing back the Odoru Daisousasen series.

The company’s strategy is to build up popular characters and stories, then make money from them.

This shows how hit entertainment can become a lasting business.