Health · Mental Health · 1 day ago
CRAI and Serenis launch in-store mental health awareness project
CRAI and mental health service Serenis are running a project in CRAI stores from 10 to 25 October.
It uses a product placed in the wrong aisle to represent how someone can feel out of place.
A QR code in stores links to information about the project.
CRAI customers can also access a special offer through the partnership.
CRAI and online medical centre Serenis have launched an initiative focused on psychological well-being.
The project uses the idea of a product placed in the wrong supermarket section to illustrate feeling out of place.
The initiative is visible in CRAI stores from 10 to 25 October 2026.
In-store materials include a QR code linking to a dedicated page on CRAI’s website.
CRAI customers will also be able to access a special offer through the partnership with Serenis.
- Who
- CRAI and Serenis
- What
- A supermarket initiative raising awareness of psychological well-being
- When
- 10–25 October 2026
- Where
- CRAI stores
- Why
- To make the feeling of being out of place more recognizable and draw attention to psychological well-being
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
This story does not have a timeline yet.
- Initiative
- “Reparto: Fuori posto” (“Section: Out of Place”)
- Partners
- CRAI and Serenis
- In-store period
- 10–25 October 2026
- Website
- A QR code links to a dedicated page on crai.it
- Customer offer
- A special offer through Serenis is available to CRAI customers
Sources
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