Business · Companies · 2 hrs ago
Lotte Hotel opens first department-store shop for bedding and home goods
Lotte Hotel & Resorts has opened its first department-store shop at Lotte Department Store’s Jamsil branch in Seoul.
The shop is on the ninth floor in Songpa district and lets customers try and buy products used in hotel rooms.
Its range includes bedding, towels, bathrobes and pillows under the company’s HEON brands.
It also sells bedding and sleepwear used in Signiel rooms, along with bathroom products, candles and home fragrances.
The new shop brings hotel products to everyday shoppers and expands the company’s retail presence beyond its hotels.
A goose-down and wool sale runs from October 16 to November 8, with selected HEON Classic duvets and pillows discounted by 20%.
Lotte Hotel & Resorts has opened its first department-store shop for its private-brand products at Lotte Department Store’s Jamsil branch in Seoul.
The shop sells bedding and household goods used in the company’s hotel rooms, including products from its HEON brand.
It also offers Frette for Signiel bedding and sleepwear, as well as bathroom products and home fragrances.
Customers can see and buy the products at the 9th-floor shop, which covers about 47.5 square metres.
The company said the shop is intended to bring the comfort and quality of the hotel experience into everyday life.
- Who
- Lotte Hotel & Resorts opened the shop.
- What
- It is the company’s first department-store shop for its private-brand bedding and home goods.
- When
- The company announced the opening on October 14, 2026.
- Where
- The shop is on the 9th floor of Lotte Department Store’s Jamsil branch in Seoul.
- Why
- The company said it aims to widen customer access and bring the hotel experience into everyday life.
This story does not have two clearly opposing sides.
Lotte Hotel & Resorts announced that its first department-store shop had opened at the Jamsil branch.
The company is offering gifts based on the amount customers spend.
The shop is holding a Goose & Wool Fair, with a 20% discount on selected HEON Classic items.
- Location
- 9th floor, Lotte Department Store’s Jamsil branch, Seoul
- Shop area
- About 47.5 square metres
- Bedding brands
- HEON and HEON Classic
- Other products
- Frette for Signiel bedding and sleepwear; Emissary73 body wash and shampoo; home fragrances
- Fair discount
- 20% off selected HEON Classic goose-down duvets and pillows
1 source
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What people are saying
This first department-store shop was created so customers can enjoy the comfort and quality they experienced at our hotels in their everyday lives.
We will broaden customer access and continue to deliver Lotte Hotel & Resorts’ distinctive value through a range of lifestyle products.