Business · Companies · 2 hrs ago

Indian Startups Offer Winter Clothes for Rent

Indian Startups Offer Winter Clothes for Rent

Indian startups are offering winter clothes for rent for people who need warm gear only occasionally.

Mumbai-based Kosha rents winter apparel, Bengaluru’s SharePal offers a range of products, and Mumbai-based Roamwear includes winter wear in a travel wardrobe service for women.

This can help people in warmer cities avoid buying costly jackets for a short trip to a cold place.

Kosha’s rental options start at ₹990 for seven days, while SharePal advertises rates from ₹50 a day.

The service also avoids the need to store and maintain rarely used clothes between trips.

Winter clothing rental is still a new and small market in India, though the article says demand is linked to travel such as ski trips and treks.

The startups are testing whether the market can grow enough to scale; no specific next steps are given.

What people are saying

Yuktie Jhangiani VermaKosha founder
This is a brand new space. It is still too early to define its absolute ceiling, the growth momentum is undeniable. Exciting shifts are happening across consumer behaviour every single month.
via Inc42

Sources

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