Entertainment · Film · 12 hrs ago
Brazil to Launch Nationwide Anti-Piracy Campaign
Brazil’s Audiovisual Industry and Commerce Federation plans to start an anti-piracy awareness campaign at the end of October.
It will first run in São Paulo, Minas Gerais and Rio de Janeiro, then expand across the country.
Television, radio, outdoor advertising and movie theaters will carry the campaign, with local media and telecom companies providing free advertising space.
The campaign aims to explain the effects of piracy, including the use of illegal TV boxes that provide unauthorized access to films, shows and live sports.
A 2022 study cited by Brazil’s pay-TV association estimated that piracy caused annual losses of 12 billion reais and was found in about 4.5 million households.
Industry representatives also warn that some illegal devices may expose users to malware and data theft.
The campaign will use characters inspired by pirate films and series, and people will be able to report suspected crimes anonymously through a partner hotline.
Brazil’s Audiovisual Industry and Commerce Federation announced an anti-piracy awareness campaign set to launch at the end of October.
The campaign will use television, radio, outdoor advertising and movie theaters to reach audiences.
It will initially focus on São Paulo, Minas Gerais and Rio de Janeiro, with plans to expand nationwide.
Media, telecom and exhibition groups are supporting the campaign with free advertising space.
A 2022 study cited by the Brazilian Pay-TV Association found piracy practices in about 4.5 million Brazilian households.
- Who
- Brazil’s Audiovisual Industry and Commerce Federation (FICA) announced the campaign, with support from media, telecom and exhibition groups.
- What
- An anti-piracy awareness campaign will use television, radio, outdoor advertising and movie theaters.
- When
- It is scheduled to launch at the end of October.
- Where
- It will initially reach São Paulo, Minas Gerais and Rio de Janeiro, and is planned to expand nationwide.
- Why
- Organizers say piracy causes major revenue losses and can expose users to cybersecurity risks.
This story does not have two clearly opposing sides.
A study by Brazil’s Institute of Geography and Statistics identified piracy practices in about 4.5 million households.
An anti-piracy operation in Argentina shut down what Magalhães described as one of Latin America’s largest hubs for pirated content.
FICA announced the campaign at the Rio Film Festival’s market.
The campaign is scheduled to launch, initially reaching three Brazilian states.
- Initial states
- São Paulo, Minas Gerais and Rio de Janeiro
- Campaign creator
- 11:21, which created the advertising campaign pro bono
- Households
- About 4.5 million had piracy practices, according to a 2022 study
- Estimated annual losses
- 12 billion reais ($2.4 billion)
- Campaign partner
- Disque Denúncia, an anonymous crime-reporting hotline
What people are saying
The theft of intellectual property is a problem that must be tackled worldwide.
Anti-piracy campaigns generally adopt a law-enforcement tone, emphasizing repression, which tends to alienate audiences.
In our view, those behind this business are not small-scale operators, but large criminal organizations that engage in other illegal activities, including cybercrime, to finance their operations.
But it’s a cat-and-mouse game.
Sources
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