Business · Companies · 11 hrs ago
Lagos Life says virtual billboards brought in over $170,000 in nine days
Lagos Life is a free-to-play simulation game based on Nigerian cities, created by Shalom Rayhamen.
Its first version took eight hours to build, and the game says it secured more than $170,000 in earned and contracted revenue between October 1 and 9, 2026.
Businesses pay to place ads on virtual billboards in Lagos, Port Harcourt and Abuja.
A count on October 9 found 244 ads across 40 billboards, at a disclosed rate of ₦250,000 per ad for one week.
The game can show several advertisers on the same billboard, with ads rotating for players to see.
Running the game for millions of players costs thousands of dollars a month, so ad income needs to keep covering those costs.
Its future earnings depend on advertisers getting value and booking again, players returning, and expansion costs staying below revenue.
Lagos Life said it earned or contracted more than $170,000 in revenue between October 1 and 9, 2026.
The Nigerian life-simulation game earns money by selling virtual billboard advertising to businesses.
TechCabal counted 244 advertisements across 40 virtual billboards in Lagos, Port Harcourt and Abuja on October 9.
At the disclosed rate of ₦250,000 ($188) per advertisement per week, those placements were worth ₦61 million ($45,870) for one seven-day period.
The game’s creator, Shalom Rayhamen, built its first version in eight hours.
- Who
- Lagos Life, a Nigerian life-simulation game created by Shalom Rayhamen.
- What
- The game said it earned or contracted more than $170,000 in nine days, largely through virtual billboard advertising.
- When
- Between October 1 and 9, 2026.
- Where
- The game features billboards in Lagos, Port Harcourt and Abuja, Nigeria.
- Why
- Businesses pay to reach the game’s audience; the game is free to play.
This story does not have two clearly opposing sides.
Lagos Life went from an overnight project to a business claiming more than $170,000 in earned and contracted revenue.
TechCabal counted 244 advertisements across 40 virtual billboards in Lagos, Port Harcourt and Abuja.
- Claimed revenue
- More than $170,000 in earned and contracted revenue
- Advertising count
- 244 advertisements across 40 virtual billboards
- Cities
- Lagos, Port Harcourt and Abuja
- Weekly rate
- ₦250,000 ($188) per advertisement
- Seven-day placement value
- ₦61 million ($45,870) for the counted ads
What people are saying
If developers spend $0.5 to acquire a gamer, then they need to show you >$0.5 worth of ads. At a CPM [cost per mille] of $10 per thousand views, it means they need to show you 50 ads just to break even
Posts on X
We've earned $46,900 in revenue in 4 days 👑 🟢 145,443 players online 👀 8,614,591 visits today 👥 1,807,618 total players 🌍 16,584,859 visits all time #LagosLife https://t.co/Cs2d61Tv45
Sources
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