Business · Companies · 1 day ago
Bread Ahead faces losing its Borough Market stall after lease was not renewed
Bread Ahead, a bakery known for its doughnuts, may have to leave its stall at Borough Market in London.
The market has not renewed the bakery’s lease, saying it has grown too large and international for the site.
Bread Ahead began at Borough Market 13 years ago and now has seven branches in London and three overseas.
Its founder, Matthew Jones, says the business employs 83 full-time staff and runs a bakery school at the market.
The lease decision matters because the stall is where the business began and still draws large queues.
Jones says Bread Ahead is also preparing to open a branch in New York in mid-November.
Borough Market will not renew Bread Ahead’s lease, according to the Evening Standard.
The market told founder Matthew Jones that the bakery was “too successful” and had grown too much internationally to occupy space there.
Jones was approached about the lease six months ago, when the market said it wanted to conduct a food policy review.
Bread Ahead began at Borough Market 13 years ago and has since grown to seven London branches and three overseas.
The bakery employs 83 full-time staff, and its Borough bakery school hosts 500 to 600 local schoolchildren each week.
- Who
- Bread Ahead and its founder and owner, Matthew Jones.
- What
- Borough Market will not renew Bread Ahead’s lease.
- When
- The market approached Jones about the lease six months before the article was published on October 10, 2026.
- Where
- Borough Market in London.
- Why
- The market reportedly said Bread Ahead was too successful and had grown too much internationally to occupy space there.
This story does not have two clearly opposing sides.
It’s all self-funded and it’s six months late and over budget but New York opens mid-November
We could not believe it
Flour Power City Bakery’s Borough Market site was asked to leave along with several other traders.
Bread Ahead began at Borough Market.
The market approached Jones about the lease and said it wanted to conduct a food policy review.
- Lease
- Borough Market will not renew Bread Ahead’s lease
- Founder
- Matthew Jones
- London branches
- Seven
- Overseas branches
- Three: Bangkok, Riyadh and Dubai
- Full-time staff
- 83
- Schoolchildren
- 500 to 600 attend the Borough bakery school each week
Sources
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