Young wealthy collectors lead art spending as global sales rebound

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  Global art sales rose 4 per cent in 2025 to an estimated US$59.6 billion, ending two years of decline.

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  Gen Z high-net-worth collectors became the art market’s biggest spenders, with average fine art expenditure more than twice that of older collectors.

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  The spending surge helped drive the global sales rebound, according to Art Basel and UBS.

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  Mainland China and Hong Kong remained key hubs in the market’s growth.

Who

Gen Z high-net-worth collectors became the biggest spenders.

What

Global art sales rebounded, rising 4 per cent to an estimated US$59.6 billion in 2025.

When

Sales rose in 2025. The report was released earlier in the week of 10 October 2026.

Where

The global art market, with mainland China and Hong Kong identified as key hubs.

Why

The report says increased spending by young wealthy collectors helped drive the rebound.

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