Business · Economy · 1 day ago
Italy leads Europe in September tourism booking rate, minister says
Italy’s Tourism Minister Gianmarco Mazzi said more than 62% of available rooms and rentals in the country were booked through major online travel platforms in September.
He said this was the highest rate in Europe and more than 10 percentage points above France and Spain.
The measure compares bookings with the accommodation available on those platforms.
Mazzi said the strong September rate was helping spread tourism beyond the busiest months.
He also said Italy recorded 535.5 million tourist stays in 2025, with total spending of 185 billion euros.
In the first eight months of 2026, spending by foreign visitors reached 16.2 billion euros, up 5% from the same period a year earlier.
Mazzi said he would present an initiative on film tourism at the Rome Film Festival.
Tourism Minister Gianmarco Mazzi said Italy had Europe’s highest accommodation booking rate in September, at more than 62%.
He said Italy’s rate was more than 10 percentage points ahead of France and Spain.
Mazzi said the figures were helping extend tourism beyond the peak season.
He also cited record tourism figures for 2025 and growth in foreign visitors’ spending in the first eight months of 2026.
- Who
- Tourism Minister Gianmarco Mazzi.
- What
- He said Italy had Europe’s highest September accommodation booking rate, at more than 62%.
- When
- September; Mazzi made the remarks on October 10, 2026.
- Where
- At a Confesercenti forum in Piazza del Popolo, Rome.
- Why
- He said the booking rate was helping extend tourism beyond the peak season.
This story does not have two clearly opposing sides.
In September, Italy has the highest Online Travel Agency occupancy rate, which is the booking rate compared with the availability of rooms or accommodation on the largest international tourism platforms.
We are first in Europe.
We are more than ten points ahead of France and Spain.
There is no quality tourism without lively, dynamic communities capable of creating relationships.
Italy recorded 535.5 million tourist overnight stays and total spending of €185 billion, according to Mazzi.
Spending by foreign travellers reached €16.2 billion, up 5% from the same period in 2025, Mazzi said.
Italy’s accommodation booking rate exceeded 62%, according to Mazzi.
Mazzi discussed the September booking figures at a Confesercenti forum in Rome.
- September booking rate
- More than 62%
- European comparison
- More than 10 percentage points ahead of France and Spain
- 2025 overnight stays
- 535.5 million
- 2025 tourism spending
- €185 billion
- Foreign travellers’ spending, first eight months of 2026
- €16.2 billion, up 5% year on year
Sources
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