Business · Economy · 8 hrs ago

Black Friday brings shopping forward as high interest rates weigh on Brazilian retail

Black Friday brings shopping forward as high interest rates weigh on Brazilian retail

In Brazil, Black Friday is bringing some end-of-year shopping earlier.

At the same time, high interest rates are weighing on retail sales.

Two decades ago, December retail sales were 41% higher than November sales.

That difference was 11.7% in 2025.

This smaller gap shows that December is now less dominant in the retail calendar than it was 20 years ago.

The shift affects how retailers plan stock, promotions and hiring for the end of the year.

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