Entertainment · Books & Arts · 2 hrs ago
São Paulo Fashion Week opens its 61st edition with 24 shows
São Paulo Fashion Week begins Tuesday and runs through Sunday in Brazil’s largest city.
Its 61st edition includes 24 runway shows, with many at the Pavilhão das Culturas Brasileiras in Ibirapuera Park and others at venues around the city.
The event is marking the end of its 30th anniversary celebrations.
Organisers say the theme draws on symbols and allegorical ideas at a time of social change, rather than offering a strongly optimistic vision of the future.
An exhibition at the pavilion brings together work by 12 artists and focuses on Brazilian imagery, including Afro-Brazilian and Indigenous perspectives.
The edition follows Rio Fashion Week, held in April, and is the first time São Paulo Fashion Week is taking place annually.
Its founder says the event must be rebuilt to reflect the world as it is today.
São Paulo Fashion Week begins its 61st edition on Tuesday, with 24 fashion shows scheduled through Sunday.
Much of the programme is concentrated at the Pavilhão das Culturas Brasileiras in Ibirapuera Park.
The edition marks the end of the event’s celebration of 30 years.
Its guiding phrase, from Ailton Krenak, is “the future does not exist, we only imagine it.”
The programme also includes an exhibition of work by 12 artists, curated by Hanayrá Negreiros.
- Who
- São Paulo Fashion Week, also known as SPFW, is staging the event.
- What
- Its 61st edition features 24 fashion shows.
- When
- It begins Tuesday, October 13, and runs through Sunday, October 18, 2026.
- Where
- Shows take place at venues across São Paulo, including the Pavilhão das Culturas Brasileiras in Ibirapuera Park.
- Why
- Not stated
This story does not have two clearly opposing sides.
After 30, we go back to zero. In practice, that means redoing everything according to the world as it is today.
In moments like this, when society is changing, words lose a little of their meaning and symbols begin to emerge again.
the future does not exist, we only imagine it
SPFW was conceived, according to co-founder Graça Cabral.
The 61st edition begins with a show by Alexandre Herchcovitch at Fundação Armando Alvares Penteado.
The edition is scheduled to conclude after 24 shows.
- Edition
- 61st
- Shows
- 24
- Run dates
- October 13–18, 2026
- Main venue
- Pavilhão das Culturas Brasileiras, Ibirapuera Park
- Exhibition artists
- 12
- Curator
- Hanayrá Negreiros
Sources
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