7Belo launches body-care products with Cloy

The 7Belo candy brand is expanding into personal care with cosmetics maker Cloy.

Their new line includes a lotion and a bar of soap designed to evoke the candy’s look and scent.

The companies say both products promise up to 24 hours of hydration.

The launch takes 7Belo beyond candy and into Brazil’s beauty and personal-care market.