Business · Companies · 1 hr ago
Shinsegae Duty Free sales rise during first regular sale
Shinsegae Duty Free held its first regular sale from September 17 to October 11.
The South Korean retailer said average daily online sales rose 20% compared with the preceding period.
Cosmetics and perfume led the growth, with their average daily sales up about 46%.
The number of customers making purchases increased 13% during the sale.
The online store offered more than 3,800 products from 277 brands at discounts of up to 70%, while its Myeongdong store offered discounts of up to 40% on about 290 products from 85 brands.
Sales of domestic cosmetics rose 16%, and fashion accessories sales increased 24%; the company said the sale focused on popular brands and products.
Shinsegae Duty Free said sales rose during its first regular Shin Duty Sale, held from September 17 to October 11.
Average daily online sales increased 20% compared with the same-length period before the event.
Average daily sales of cosmetics and perfumes rose about 46%.
The number of customers who made purchases increased 13%.
The sale offered discounts on products from 277 online brands and 85 brands at the Myeongdong store.
- Who
- Shinsegae Duty Free.
- What
- It held its first regular Shin Duty Sale, during which average daily online sales increased 20%.
- When
- September 17 to October 11, 2026.
- Where
- Shinsegae Duty Free’s online mall and Myeongdong store.
- Why
- The company said offering practical benefits on popular brands and products led to sales growth.
This story does not have two clearly opposing sides.
Shinsegae Duty Free held its first regular Shin Duty Sale.
Shinsegae Duty Free announced that the sale had ended and reported increased sales.
- Online sales
- Average daily sales rose 20% from the preceding comparison period.
- Cosmetics and perfumes
- Average daily sales rose about 46%.
- Purchasing customers
- Number increased 13% from before the sale.
- Online discounts
- 277 brands and more than 3,800 products were offered at discounts of up to 70%.
- Myeongdong store discounts
- 85 brands and about 290 products were offered at discounts of up to 40%.
1 source
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What people are saying
Providing practical benefits focused on brands and products favored by customers through the first Shin Duty Sale led to sales growth.