Politics · Brazil · 5 hrs ago
Pablo Marçal takes an informal role in Flávio Bolsonaro’s campaign
Businessman Pablo Marçal is working informally on Flávio Bolsonaro’s campaign as Brazil’s 2026 election approaches its second round.
Marçal’s bid to run for president was rejected by the electoral court.
He and his business partner, Filipe Sabará, have been named social media consultants for Flávio’s campaign.
Marçal has 14 million followers, giving him a large online audience.
The pair have also been asked to outline a possible ministry focused on social policies, called the Ministry of Prosperity.
Marçal’s informal role is intended to avoid legal problems over paid promotion on social media, according to political analyst Pedro Venceslau.
If Flávio wins, Marçal could have a role in his government, Venceslau said.
Pablo Marçal is working informally on Flávio Bolsonaro’s 2026 campaign after electoral authorities denied his presidential candidacy.
Marçal is contributing to social media strategy and political planning, according to CNN Brasil.
Flávio Bolsonaro designated Marçal and his business partner Filipe Sabará as social media consultants.
The pair were also assigned to develop a framework for a possible social policies ministry called the Ministry of Prosperity.
Political analyst Pedro Venceslau said Marçal’s informal role helps avoid legal problems related to paid promotion on social media.
- Who
- Pablo Marçal is working informally with Flávio Bolsonaro and his campaign. Filipe Sabará is also involved.
- What
- Marçal is helping with social media strategy and political planning.
- When
- As Brazil’s 2026 election approaches its second round. The article was published on October 12, 2026.
- Where
- In Brazil, including on social media.
- Why
- The role gives the campaign access to Marçal’s digital influence and helps avoid legal problems related to social media promotion, according to the article.
This story does not have two clearly opposing sides.
Electoral authorities denied Marçal’s presidential candidacy.
Marçal began working informally on Flávio Bolsonaro’s campaign.
CNN Brasil reported Marçal’s role as the second round of the election approached.
- Marçal’s social media following
- 14 million
- Campaign role
- Informal social media and political planning
- Social media consultants
- Pablo Marçal and Filipe Sabará
- Proposed ministry
- Ministry of Prosperity
- Article publication
- October 12, 2026
What people are saying
As a matter of fact, he and Flávio have been close since the pre-campaign.
The fact is that Marçal is another name emerging strongly because he has contributed a lot to the campaign and, in case of victory, will probably be alongside Flávio, likely within the government.
Sources
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